# Singular

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/singular

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.singular.net
- Total disclosed funding: $50M
- Latest round: Series B (Sep 18, 2018)
- Investors on record: 6

## About

Singular, Inc. is a data analytics firm specializing in marketing performance measurement and optimization across multiple channels. The company provides a robust platform to enhance marketing strategies effectively.Founded in 2014 and headquartered in San Francisco, US, Singular, Inc. focuses on marketing attribution and analytics. The company has conducted a total of 4 deals, with the most recent deal occurring on September 18, 2018, when it raised USD 30.00 mn in Series B funding led by Norwest Venture Partners. The founders include Daniel Bordin, Gadi Eliashiv, and others, whose previous experiences contribute to the company's market presence.Singular offers a comprehensive end-to-end attribution and analytics platform designed to optimize marketing performance across various channels. Its core product suite includes advanced marketing analytics, mobile attribution, cost aggregation, fraud prevention, and audience management. These solutions are tailored to help organizations unify their marketing data, streamline performance analytics, and accurately measure return on investment (ROI) across customer journeys. Industries such as e-commerce, gaming, travel, and finance constitute a significant portion of Singular's client base, with customers ranging from emerging startups to established enterprises. The platform is designed for global markets, enabling users to gain insights and optimize campaigns across North America, Europe, and Asia-Pacific regions, thereby addressing the complexities of multi-channel marketing.Singular operates on a subscription-based revenue model, leveraging tiered pricing plans that cater to various organizational needs and sizes. Clients engage with Singular's services typically through annual or monthly subscription agreements that provide access to its suite of analytics and attribution tools. These arrangements often include premium features such as advanced fraud prevention and bespoke analytics tailored to specific industries. The structured transaction framework allows clients to derive insights from their marketing efforts, facilitating improved decision-making and campaign optimization. Singular's flagship offerings focus on delivering actionable insights through its marketing analytics and attribution solutions, fostering a deeper understanding of customer behavior and marketing efficacy.Singular plans to utilize its recent Series B funding of USD 30.00 mn, raised in September 2018, to develop new products aimed at enhancing its analytics platform's capabilities. The company aims to expand into additional markets, specifically targeting Asia-Pacific and Latin America, by mid-2020. The funds will also support advancements in existing offerings to capture a larger share of the global market.

## Funding rounds

- Series B, Sep 18, 2018, $30M — General Catalyst Partners, Norwest Venture Partners, Thomvest Ventures, TransLink Capital, Titanium Ventures, Method Capital
- Series A, Nov 11, 2016, $15M — General Catalyst Partners, TransLink Capital, Titanium Ventures, Method Capital
- Seed, Jul 17, 2014, $5M — General Catalyst Partners

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed, Series A, Series B
- TransLink Capital (https://capitalatlas.ai/funds/translink-capital) — Series A, Series B
- Titanium Ventures (https://capitalatlas.ai/funds/titanium-ventures) — Series A, Series B
- Method Capital (https://capitalatlas.ai/funds/method-capital) — Series A, Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B
- Thomvest Ventures (https://capitalatlas.ai/funds/thomvest-ventures) — Series B