# Sincerely

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sincerely

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.sincerely.com
- Total disclosed funding: $3M
- Latest round: Series A (Oct 26, 2011)
- Investors on record: 4

## About

Sincerely Inc. is a technology company that specializes in custom photo postcard and greeting card applications for mobile devices, enabling users to easily send personalized cards.Founded in 2011, Sincerely Inc. is based in San Francisco, US, and provides a platform for users to create custom postcards and greeting cards. The company raised a total of USD 3.00 mn through its Series A funding round, led by Spark Capital on November 7, 2013, with investors including CRV, First Round Capital, and SV Angel. In November 2013, Sincerely Inc. was acquired by Provide Commerce, Inc.Sincerely specializes in providing custom photo postcard and greeting card applications designed for both iPhone and Android platforms. Their core offering enables users to transform personal photographs into tangible postcards and greeting cards, facilitating the easy mailing of personalized messages to recipients. The app streamlines the process of card creation by allowing users to select images from their devices, add custom text, and have the final product printed and mailed directly to the designated address. This service caters primarily to individual consumers seeking to enhance their personal communications, as well as businesses aiming for unique marketing strategies through personalized outreach. Sincerely’s products are accessible to a global market, with a particular emphasis on North America and Europe, where demand for personalized and unique card solutions is significant.The revenue model for Sincerely revolves around direct-to-consumer transactions, where users pay for each postcard or greeting card sent through the app. Customers can select from various pricing plans based on the type and number of cards they wish to send, with specific packages tailored to encourage bulk purchases. Each transaction involves the user selecting their desired card design, uploading a photo, and entering the recipient's information for mailing. Revenue is generated on a per-card basis, with additional features potentially available for higher-tier pricing plans. Sincerely focuses on creating value through a seamless user experience, ensuring that the process of sending custom cards is both straightforward and enjoyable, thereby fostering customer loyalty and repeat business.Following its acquisition by Provide Commerce, Inc. in November 2013, Sincerely Inc. plans to leverage new resources to enhance its product offerings and expand into additional markets. Specific details about upcoming product launches have not been disclosed, but there are intentions to strengthen their presence in North America and Europe. The funding received from the Series A round is anticipated to support the development of new features and marketing efforts, although specific allocation details have not been made public.

## Funding rounds

- Series A, Oct 26, 2011, $3M — CRV, Spark Capital, First Round Capital, SV Angel

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Series A
- Spark Capital — Series A
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A