# Simulmedia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simulmedia

- Industry: Media
- Headquarters: New York, US
- Website: www.simulmedia.com
- Total disclosed funding: $77M
- Latest round: Series E (Jun 7, 2019)
- Investors on record: 7

## About

Simulmedia Inc. specializes in optimizing television advertising through innovative solutions, leveraging AI-driven platforms to enhance campaign effectiveness for advertisers and agencies.Founded in 2008 by Dave Morgan, Simulmedia Inc. is based in New York, US, and focuses on media buying technology. The company has executed 7 deals, with its most recent funding round occurring on June 7, 2019, where it raised USD 29.36 mn in Series E funding led by Union Square Ventures along with Avalon Ventures, Valiant Capital Partners, and WarnerMedia Investments. The total amount raised by the company to date is USD 29.36 mn, with a current valuation of USD 228.91 mn.Simulmedia offers innovative advertising solutions designed to optimize television advertising effectiveness for advertisers and agencies alike. The company's core products include the AI-powered TV+® media buying platform and the self-serve Skybeam platform. TV+® is specifically designed for both linear and connected TV (CTV) campaigns, facilitating rapid planning, activation, and measurement, while providing comprehensive insights into audience data and campaign performance. Skybeam allows users to independently plan, buy, and measure CTV campaigns across premium streaming applications, targeting various marketing objectives such as brand awareness, app downloads, and ticket sales, thus catering to a diverse clientele that includes entertainment marketers and pharmaceutical advertisers. The company effectively serves clients across the United States, providing them with targeted media buying solutions that address their advertising needs in a fragmented media landscape.Simulmedia generates revenue primarily through media planning and buying services facilitated by its Performance TV® offerings. The transaction structure typically involves B2B relationships where advertisers engage with the company to access its technology platforms, such as TV+® and Skybeam, for their advertising campaigns. These platforms are utilized on a subscription basis, allowing clients to plan and execute campaigns efficiently. Revenue is driven by the performance achievements and ad placements secured through these platforms. By leveraging advanced audience insights and automated processes, Simulmedia enhances its clients' campaign effectiveness, which is essential for optimizing their return on ad spend.In June 2019, Simulmedia Inc. raised USD 29 mn in Series E funding, which will be instrumental in supporting the development of new products aimed at further optimizing advertising effectiveness. The company is also exploring opportunities for expansion into additional geographic markets to enhance its presence and service offerings. Specific markets for growth are currently being evaluated, with the aim of effectively utilizing the recent funding to advance these initiatives.

## Funding rounds

- Series E, Jun 7, 2019, $29M — Avalon Ventures, Union Square Ventures, WarnerMedia Investments, Valiant
- Series D, Dec 10, 2013, $25M — Avalon Ventures, Allen & Company, Union Square Ventures, WarnerMedia Investments, Valiant, R&R Ventures
- Series C, Feb 10, 2013, $5M — Avalon Ventures, Time Warner Pension Plan, Union Square Ventures
- Series C, Apr 30, 2012, $6M — Avalon Ventures, Time Warner Pension Plan, Union Square Ventures
- Series B, Apr 21, 2010, $8M — Avalon Ventures, Time Warner Pension Plan, Union Square Ventures
- Series A, Mar 3, 2009, $4M — Avalon Ventures, Union Square Ventures

## Investors

- Avalon Ventures (https://capitalatlas.ai/funds/avalon-ventures) — Series A, Series B, Series C, Series D, Series E
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C, Series D, Series E
- Time Warner Pension Plan — Series B, Series C
- Allen & Company — Series D
- WarnerMedia Investments (https://capitalatlas.ai/funds/warnermedia-investments) — Series D, Series E
- Valiant (https://capitalatlas.ai/funds/valiant) — Series D, Series E
- R&R Ventures (https://capitalatlas.ai/funds/r-r-ventures) — Series D