# Simulate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simulate

- Industry: Food
- Headquarters: New York, US
- Website: www.simulate.com
- Total disclosed funding: $40M
- Latest round: Series B (May 7, 2021)
- Investors on record: 11

## About

Based in the US, Simulate, Inc. specializes in developing innovative plant-based food products that cater to health-conscious consumers seeking nutritious and convenient meal options.Founded in 2018 in New York, US, Simulate, Inc. focuses on creating plant-based food alternatives. The company has pursued four deals to date, with its most recent funding round being a Series B on October 4, 2024, where it raised USD 28.97 mn, totaling its funds raised to USD 28.97 mn. The lead investors in this round included 776 and others such as Day One Ventures and Imaginary Ventures. The founders are Ben Pasternak, Dave Thompson, and Sam Terris, with Ben Pasternak serving as CEO.SIMULATE specializes in offering innovative food products designed for health-conscious consumers seeking convenient meal options without sacrificing nutrition. The company’s flagship offerings include plant-based, high-protein food alternatives that deliver essential nutrients while catering to diverse dietary preferences. Their products are distributed in major international markets, including the United States, Canada, and select European countries, targeting both retail consumers and health-focused establishments.SIMULATE generates revenue primarily through a direct-to-consumer sales model, complemented by partnerships with retailers and distributors. These transactions involve consumers purchasing products directly from their online platform, as well as through grocery chains and specialty health food stores. Their revenue strategy focuses on individual product sales and subscription services for regular deliveries, enhancing customer loyalty.In October 2024, new investor Ahimsa VC acquired a stake in Simulate, Inc., facilitating the company's growth trajectory in the plant-based sector. Future plans include launching new products designed to further appeal to health-conscious consumers and expanding into additional geographic regions. This funding will be utilized to accelerate these initiatives and consolidate their presence in the market.

## Funding rounds

- Series B, May 7, 2021, $29M — McCain Foods Limited, Imaginary Ventures, Day One Ventures, Nomo Ventures, Marcy Venture Partners, 776
- Series A, Jul 9, 2020, $4.1M — Lerer Hippeau Ventures, AgFunder
- Series A, Jul 9, 2019, $7M — Greylock Partners, Rainfall Ventures, Maven, McCain Foods Limited, Nomo Ventures

## Investors

- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A
- Rainfall Ventures (https://capitalatlas.ai/funds/rainfall-ventures) — Series A
- Maven (https://capitalatlas.ai/funds/maven) — Series A
- McCain Foods Limited — Series A, Series B
- Nomo Ventures (https://capitalatlas.ai/funds/nomo-ventures) — Series A, Series B
- Lerer Hippeau Ventures — Series A
- AgFunder (https://capitalatlas.ai/funds/agfunder) — Series A
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Series B
- Day One Ventures (https://capitalatlas.ai/funds/day-one-ventures) — Series B
- Marcy Venture Partners (https://capitalatlas.ai/funds/marcy-venture-partners) — Series B
- 776 (https://capitalatlas.ai/funds/776) — Series B