# Simporter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simporter

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.simporter.com
- Latest round: Seed (Jan 15, 2019)
- Investors on record: 1

## About

Founded in 2019 and located in Ecublens, Switzerland, Simporter, Inc. provides an AI-driven platform that empowers consumer goods brands to swiftly convert emerging market trends into validated and actionable product ideas.Simporter, Inc. specializes in AI technology to assist consumer goods brands in developing new products based on market trends. The firm was founded in 2018 in Atlanta, US, by Tim Hall, who has a history of entrepreneurship. In January 2021, Simporter raised USD 0.60 mn in Seed funding led by Startup Wise Guys, bringing the total amount raised to USD 0.60 mn. The company has participated in 3 deals, with the most recent deal occurring on 2021-01-18.Simporter offers an advanced AI-driven platform designed to assist large consumer goods brands in transforming emerging market trends into validated, high-performing product ideas swiftly. The core product leverages proprietary algorithms and extensive databases to provide insights across various consumer data points, encompassing search, sales, social media, and product reviews. This holistic approach enables clients to make data-driven decisions rather than relying on traditional focus groups or surveys, thereby addressing the need for comprehensive market insights. The end use cases include product ideation, launch forecasting, and consumer need analysis, allowing brands to identify gaps in the market and enhance their product offerings. Simporter primarily serves clients within the consumer goods sector on a global scale, with significant engagement in North America, Europe, and Asia-Pacific markets.Simporter operates on a subscription-based revenue model, offering its clients access to its suite of market research and consumer insights tools. The company’s clients, primarily large consumer goods firms, engage with Simporter through annual subscriptions, which provide ongoing access to its analytics platform and regular updates. This structure allows businesses to forecast new product performance with high accuracy for various channels and SKUs. Although specific pricing details for subscriptions or services are not disclosed, the revenue is generated predominantly through these B2B partnerships. The flagship offerings focus on ideation and launch stages, promising significant boosts in new product revenue based on the insights derived from the platform.In January 2021, Simporter raised USD 0.60 mn in Seed funding, which will be utilized to further develop their platform and expand their offerings. The firm has plans to introduce new products that enhance market trend analysis capabilities, with a targeted rollout expected within the next year. Additionally, Simporter aims to expand its presence in North America and Asia-Pacific, seeking to capture a larger share of those markets by the end of 2022.

## Funding rounds

- Seed, Jan 15, 2019 — SpeedUp Venture Capital Group

## Investors

- SpeedUp Venture Capital Group (https://capitalatlas.ai/funds/speedup-venture-capital-group) — Seed