# SimplyO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simplyo

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.simplyo.com
- Total disclosed funding: $5.1M
- Latest round: Series A (Oct 6, 2021)
- Investors on record: 4

## About

SimplyO is a health-oriented company dedicated to offering premium products that support a clean and healthy lifestyle, aiming to meet the needs of health-conscious consumers across multiple markets.SimplyO was founded in 2019 and operates out of Seoul, South Korea. The company focuses on providing health solutions through its product offerings. In October 2021, SimplyO raised KRW 5.5 billion in Series A funding, with participation from Alois Ventures, Klim Ventures, and returning investor Strong Ventures. The company has completed three deals to date, primarily targeting health-focused consumers.SimplyO offers a range of health-focused premium products designed to promote a clean lifestyle at competitive prices. Their core offerings encompass various health and wellness items that cater to consumers seeking high-quality alternatives in the market. These products are structured to address specific health concerns and improve overall well-being, making them attractive to health-conscious individuals. SimplyO’s customer base primarily includes consumers in urban areas across multiple international markets, highlighting their commitment to accessible health solutions. The company emphasizes an innovative approach to product development, aiming to deliver value while ensuring that their offerings resonate with an audience increasingly focused on holistic health.SimplyO's revenue is generated through direct-to-consumer sales of its health products, which allows for a streamlined transaction process. Clients purchase these products through the company’s online platform, facilitating direct engagement with the consumer base. The pricing structure is designed to offer competitive rates while positioning SimplyO as a premium brand in the health sector. Customers can access a variety of products, including flagship items that are integral to SimplyO's brand identity. The revenue model is primarily transactional, focusing on one-time purchases rather than subscriptions or partnerships, ensuring that customers have a straightforward purchasing experience without ongoing commitments.In October 2021, SimplyO raised KRW 5.5 billion in Series A funding from Alois Ventures, Klim Ventures, and Strong Ventures. The company plans to utilize this funding to enhance services through talent acquisition. SimplyO aims to design and launch new products in the near future while strategically expanding into new markets. Specific details regarding product launches or targeted geographic regions have not been disclosed.

## Funding rounds

- Series A, Oct 6, 2021, $4.6M — Strong Ventures, Klim Ventures, Alois Ventures
- Seed, Aug 14, 2019, $0.5M — BonAngels Venture Partners

## Investors

- BonAngels Venture Partners (https://capitalatlas.ai/funds/bonangels-venture-partners) — Seed
- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Series A
- Klim Ventures (https://capitalatlas.ai/funds/klim-ventures) — Series A
- Alois Ventures — Series A