# SimplyCook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simplycook

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.simplycook.com
- Total disclosed funding: $9M
- Latest round: Seed (Dec 14, 2018)
- Investors on record: 4

## About

Based in London, UK, and founded in 2014, SimplyCook Ltd. is a recipe kit company that focuses on flavor ingredients. Oli Ashness is the founder of the company. In 2019, the company raised £4.5 million in a Series A funding round led by Octopus Investments. In February 2021, the company was acquired by Nestle. 

The company’s online platform has over 130 recipes with up to 18 ingredients and is delivered to customers in a recyclable letterbox-sized box. The company’s subscription service includes recipe cards and "ingredient kits," which include herbs, spices, sauces, and other ingredients needed to prepare each meal. The recipes can also be shopped and managed through a mobile application.

The company generates revenue by charging a £3 trial pack containing 4 recipes and then charging £9.99 per box.

The company plans to invest in technology and sales & marketing, in order to drive continued growth across the U.K. and beyond

## Funding rounds

- Seed, Dec 14, 2018, $5.4M — Octopus Investments
- Seed, Feb 17, 2017, $2.5M — 500 Global, Maxfield Capital, Episode 1 Ventures
- Seed, Mar 19, 2015, $1.1M — Episode 1 Ventures

## Investors

- Episode 1 Ventures (https://capitalatlas.ai/funds/episode-1-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Maxfield Capital (https://capitalatlas.ai/funds/maxfield-capital) — Seed
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed