# Simply Good Jars

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simply-good-jars

- Industry: Food
- Headquarters: Philadelphia, US
- Website: www.simplygoodjars.com
- Total disclosed funding: $0.7M
- Latest round: Series A (Jul 14, 2022)
- Investors on record: 4

## About

Simply Good Jars offers fresh and convenient meal solutions, focusing on pre-packaged salads and bowls for health-conscious consumers. The company is dedicated to providing nutritious options that cater to busy lifestyles, emphasizing quality and sustainability.Simply Good Jars, founded in 2017 by Jared Cannon in Philadelphia, US, specializes in healthy meal solutions. The company has raised USD 0.68 mn in Seed funding from Investors' Circle, Robin Hood Ventures, and SOSV, reaching a total valuation of USD 2.50 mn. They have completed five investment deals, with the most recent occurring on July 14, 2022.Simply Good Jars specializes in providing fresh, convenient, and healthy meal options, primarily focusing on pre-packaged salads and bowls. Their core product offerings are designed to cater to the growing demand for nutritious on-the-go meal solutions, targeting health-conscious consumers who prioritize both convenience and quality. The products are sold primarily through retail channels, including grocery stores and specialty health food shops, catering to urban markets across North America. End users include busy professionals, fitness enthusiasts, and individuals seeking healthier meal alternatives without the need for extensive preparation. The company aims to deliver not only flavorful but also visually appealing meals, ensuring that their offerings resonate with a diverse customer base seeking sustainable and delicious eating options.The revenue structure of Simply Good Jars is driven by a combination of direct-to-consumer sales and partnerships with retail outlets. Customers can purchase products directly in stores or through potential subscription models that facilitate regular deliveries. Transaction structures include wholesale agreements, allowing for bulk sales at reduced rates while maintaining product availability. Flagship products command a premium price point reflecting their quality and convenience. The company’s revenue generation is rooted in its ability to consistently deliver fresh, high-quality meal options that align with the lifestyles of its target market.In July 2022, Simply Good Jars raised USD 0.68 mn in Seed funding, which will support the design and launch of new products aimed at expanding their market presence. The company plans to target additional geographic regions within North America by the end of 2023, focusing on urban areas with a high demand for convenient, healthy meal options. This funding will enhance their product offerings and support their expansion strategy.

## Funding rounds

- Series A, Jul 14, 2022 — SOSV
- Seed, Jan 19, 2021 — SOSV, Food-X
- Seed, Sep 19, 2019 — SOSV
- Seed, Apr 26, 2019 — SOSV
- Seed, Dec 1, 2018, $0.7M — Robin Hood Ventures, SOSV, Investors' Circle

## Investors

- Robin Hood Ventures (https://capitalatlas.ai/funds/robin-hood-ventures) — Seed
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Investors' Circle — Seed
- Food-X — Seed