# SimpliField

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simplifield

- Industry: Business Support Services
- Headquarters: Paris, France
- Website: www.simplifield.com
- Total disclosed funding: $13M
- Latest round: Series B (Oct 22, 2019)
- Investors on record: 5

## About

SimpliField is a mobile platform tailored for retail operations, enhancing communication, automating workflows, and providing performance analytics to streamline processes and improve brand consistency across locations.Founded in 2013, SimpliField is headquartered in Paris, France. The company specializes in optimizing retail operations through its mobile platform. In October 2022, SimpliField was acquired by Field Agent, a portfolio company of Five Elms Capital. The founder, Jonathan Attal, has a history in building technology-oriented businesses. As of now, SimpliField has completed 5 deals, with the most recent funding round being Series B, where they raised EUR 7.183 mn, leading to a current company valuation of EUR 20.486 mn.SimpliField offers a comprehensive mobile platform designed specifically for retail operations, focusing on enhancing communications, automating workflows, and providing advanced performance analytics. The platform streamlines processes for retail teams, enabling better coordination between headquarters and field staff. It also facilitates operational accuracy during store visits, ensures brand consistency across locations, and allows for quick identification of areas needing improvement. Notable clients include L’Oréal, Hublot, and Pizza Hut, serving various geographical markets including North America and Europe. The solutions address challenges faced by retailers in maintaining operational excellence, especially in a post-COVID retail environment, aiming to transform physical store experiences.The revenue structure of SimpliField is primarily derived from subscription-based services offered to retail businesses. Clients engage with the platform through a direct-to-business model, paying for access to tools designed to enhance operational efficiency. Although specific pricing plans are not disclosed, the subscription model typically includes various tiers that correspond to client needs. Key services include workflow automation and performance analytics, which provide value to retail clients by streamlining operations and improving productivity. Through these structured transactions, SimpliField establishes long-term partnerships with its clients.The acquisition of SimpliField by Field Agent in October 2022 aims to enhance in-store retail operations by providing tools to identify, analyze, and improve retail performance. Future growth strategies include the development of new products tailored for retail analytics and operational improvements, with a focus on expanding into additional markets. Specific regions targeted for expansion may include Asia Pacific and Latin America over the next two years. The recent funding will be utilized to support these initiatives and enhance the platform's capabilities in the competitive retail environment.

## Funding rounds

- Series B, Oct 22, 2019, $8M — Five Elms Capital, Runa Capital, Cap Horn, 50 Partners
- Seed, Sep 10, 2017, $0.3M — 50 Partners
- Seed, Jun 7, 2017, $4M — Runa Capital, Cap Horn, 50 Partners
- Seed, Feb 24, 2014, $0.5M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Runa Capital (https://capitalatlas.ai/funds/runa-capital) — Seed, Series B
- Cap Horn (https://capitalatlas.ai/funds/cap-horn) — Seed, Series B
- 50 Partners (https://capitalatlas.ai/funds/50-partners) — Seed, Series B
- Five Elms Capital (https://capitalatlas.ai/funds/five-elms-capital) — Series B