# SimpliFi Pay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simplifi-pay

- Industry: Financial Services
- Headquarters: Dubai, United Arab Emirates
- Website: www.simplifipay.com
- Latest round: Seed (Apr 1, 2024)
- Investors on record: 4

## About

Based in Dubai, United Arab Emirates, and founded in 2021, MENA Card Systems Limited, doing business as SimpliFi, operates as a financial technology company. The company was founded by its CEO, Ali Amin Satta. In Q2 of 2024, MENA Card Systems Limited raised seed funding from 500 Global.
 
MENA Card Systems Limited provides businesses with a one-stop solution to issue and manage their cards' program. The company manages all the ecosystem partners required to issue cards including banks, card schemes, processors, identity verification and card fulfilment to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, the company handles day-to-day card operations and compliance functions so businesses can focus on their core strengths while leveraging the capabilities and scale of it.

## Funding rounds

- Seed, Apr 1, 2024 — 500 Global
- Seed, Aug 2, 2021 — Rally Capital, RAED Ventures, Sukna Ventures

## Investors

- Rally Capital (https://capitalatlas.ai/funds/rally-capital) — Seed
- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Seed
- Sukna Ventures (https://capitalatlas.ai/funds/sukna-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed