# SimpleReach

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simplereach

- Industry: Software
- Headquarters: New York, US
- Website: http://www.simplereach.com
- Total disclosed funding: $17M
- Latest round: Series B (May 8, 2017)
- Investors on record: 8

## About

SimpleReach, Inc. is a technology company focused on delivering advanced solutions for operational efficiency, customer engagement, and streamlined processes across various industries.SimpleReach, Inc. specializes in providing data-driven marketing solutions to enhance audience engagement and content performance. Founded in 2010, the company is headquartered in New York, US. In May 2019, Nativo, Inc. acquired SimpleReach, although financial terms of the deal were not disclosed. The company has secured a total of USD 6.00 mn in funding through a SERIES B round led by Spring Mountain Capital, with participation from several investors including Atlas Venture and MK Capital. They have completed 8 deals since inception, with the most recent deal occurring on March 29, 2019.SimpleReach, Inc. offers a suite of innovative products designed to tackle specific challenges faced by its customers. Their core offerings include technology solutions that improve operational efficiency, enhance customer engagement, and streamline processes in sectors such as retail, healthcare, and logistics. The products are developed to meet the evolving demands of digital transformation and are strategically positioned for the North American and European markets.The company generates revenue through B2B agreements that focus on subscription-based plans. Clients engage in tiered pricing models for ongoing access to the company's services and products, with options for custom solutions tailored to industry needs. Additionally, direct sales of proprietary technology tools contribute to the revenue stream, reflecting the value of their offerings and fostering long-term partnerships with clients.Looking ahead, SimpleReach, Inc. plans to leverage its recent funding to support new product development and expand into additional markets. They are focusing on enhancing their product line to better serve the needs of their clients and exploring opportunities in the Asian markets by 2024. The latest funding, raised in March 2019, will be utilized to bolster their development capabilities and facilitate this expansion strategy.

## Funding rounds

- Series B, May 8, 2017, $6M — Atlas Venture, Primary Venture Partners, MK Capital, Village Ventures, Spring Mountain Capital, Wavemaker Partners, Social Starts
- Series A, Jul 22, 2014, $9M — Atlas Venture, Primary Venture Partners, MK Capital, Village Ventures, Wavemaker Partners, Social Starts
- Seed, Feb 6, 2012, $1.5M — Primary Venture Partners, Village Ventures
- Seed, Oct 18, 2011, $0M — AngelPad

## Investors

- AngelPad (https://capitalatlas.ai/funds/angelpad) — Seed
- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Seed, Series A, Series B
- Village Ventures (https://capitalatlas.ai/funds/village-ventures) — Seed, Series A, Series B
- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series A, Series B
- MK Capital (https://capitalatlas.ai/funds/mk-capital) — Series A, Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series A, Series B
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Series A, Series B
- Spring Mountain Capital (https://capitalatlas.ai/funds/spring-mountain-capital) — Series B