# SimpleOrder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simpleorder

- Industry: Software
- Headquarters: Chicago, US
- Website: http://www.simpleorder.com
- Total disclosed funding: $2.8M
- Latest round: Series A (Oct 10, 2016)
- Investors on record: 3

## About

SimpleOrder, Ltd. operates an integrated online ordering platform that enhances efficiency in the food and beverage industry, fostering better communication between restaurants and customers.SimpleOrder, Ltd. was founded in 2012 and is headquartered in Chicago, US. The company provides a digital ordering solution for restaurants and was founded by Arik Mezan. It has secured funding through a SERIES A round, raising a total of USD 2.75 mn with contributions from Cyrus Angel Fund, Foodlab Capital, and Ibex Investors. The most recent deal occurred on July 24, 2018, marking a total of 4 deals to date.SimpleOrder is focused on providing an integrated online ordering platform primarily designed for the food and beverage industry. Their core offering is a comprehensive solution that streamlines the ordering process for restaurants and their customers, facilitating seamless interactions between operators and patrons. The platform allows users to create and manage menus, process orders in real-time, and analyze customer data to enhance service delivery. SimpleOrder's services cater to a diverse clientele, including independent restaurants, chains, and food service providers, enabling them to optimize their operations and improve customer satisfaction. The company has penetrated various geographical markets, including North America and Europe, positioning itself to serve a broad spectrum of users within the hospitality sector.The revenue structure of SimpleOrder is typically derived from service subscriptions offered to businesses within the food and beverage industry. Clients engage with the platform through tiered subscription plans that provide varying levels of access to features and functionalities. This includes options for restaurants to utilize order management tools, analytics, and customer engagement features. The financial transactions are structured around monthly or annual fees, allowing businesses to choose plans that best fit their operational needs. SimpleOrder's pricing strategy is designed to accommodate both small independent establishments and larger chain operations, ensuring a flexible approach to meet diverse client requirements. The company’s flagship service enhances transactional efficiency and customer experience, solidifying its position in the competitive online ordering landscape.Moving forward, SimpleOrder plans to enhance its product offerings and expand into new geographic markets. The company is designing new features aimed at improving user experience and operational efficiency for clients. Recent funding from the SERIES A round will facilitate these product developments and market expansions. Although no specific new markets were mentioned, the company's focus remains on reinforcing its presence in North America and Europe. Additionally, the company was acquired by Upserve, Inc. in July 2018, which could provide further strategic direction and resources for future growth.

## Funding rounds

- Series A, Oct 10, 2016, $2.8M — Ibex Investors, Cyrus Angel Fund, Foodlab Capital

## Investors

- Ibex Investors (https://capitalatlas.ai/funds/ibex-investors) — Series A
- Cyrus Angel Fund — Series A
- Foodlab Capital — Series A