# Simplelove.com.cn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simplelove-com-cn

- Industry: Food
- Headquarters: Guangzhou, China
- Website: www.simplelove.com.cn
- Total disclosed funding: $178M
- Latest round: Series C (Mar 24, 2022)
- Investors on record: 11

## About

Based in Guangzhou, China and established in 2014, Simplelove.com.cn, a brand of Guangzhou Pucheng Dairy, operates as a yogurt brand which allows consumers to buy its product both in online and offline stores. The company completed RMB 400 million in series A funding in April 2020 for the construction of cryogenic dairy production plant. 

The company mainly provides sugar-free, additive free yogurt products, including sugar-free yogurts, functional yogurts, children's yogurts and purees yogurt. These products are mainly sold through offline and online stores, such as Ole’, Hema, Metro, Tmall and etc.

The company's revenue is generated by selling yogurt. Since the product was launched in 2015, GMV has exceeded RMB 2 billion. As of December 2020, the company's compound annual growth rate for the past five years was 109%.

The company cooperates with Greenfields to build its own ranch, which is scheduled to start using in May 2022. The company will produce pasteurized milk.

## Funding rounds

- Series C, Mar 24, 2022 — Proterra Investment Partners, DCP Capital, Jinkong Fund Management, New Eastern Education Fund, QY Capital
- Series B, Mar 25, 2021, $122M — Hong Shan, YF Capital, Maison Capital, Proterra Investment Partners, MPC, DCP Capital, BA Capital, CITIC Agri Fund
- Series A, May 19, 2020, $56M — Maison Capital, MPC, BA Capital, CITIC Agri Fund

## Investors

- Maison Capital (https://capitalatlas.ai/funds/maison-capital) — Series A, Series B
- MPC — Series A, Series B
- BA Capital (https://capitalatlas.ai/funds/ba-capital) — Series A, Series B
- CITIC Agri Fund — Series A, Series B
- Hong Shan — Series B
- YF Capital (https://capitalatlas.ai/funds/yf-capital) — Series B
- Proterra Investment Partners (https://capitalatlas.ai/funds/proterra-investment-partners) — Series B, Series C
- DCP Capital (https://capitalatlas.ai/funds/dcp-capital) — Series B, Series C
- Jinkong Fund Management (https://capitalatlas.ai/funds/jinkong-fund-management) — Series C
- New Eastern Education Fund (https://capitalatlas.ai/funds/new-eastern-education-fund) — Series C
- QY Capital — Series C