# Simple Mills

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simple-mills

- Industry: Food
- Headquarters: Chicago, US
- Website: www.simplemills.com/
- Latest round: Seed (Jun 1, 2014)
- Investors on record: 1

## About

Simple Mills, Inc., headquartered in Chicago, US, specializes in health-focused food products, offering a wide range of snacks and baking mixes crafted with natural, organic ingredients for health-conscious consumers.Founded in 2012 in Chicago, US, Simple Mills, Inc. focuses on creating nutritious food products. The company has engaged in 7 deals and was recently acquired by Flowers Foods, Inc. from Vestar Capital Partners and Hyde Park Angels for USD 795 mn in cash on January 8, 2025. Katlin Smith serves as both the CEO and founder of the company.Simple Mills specializes in providing a range of health-focused food products, emphasizing natural, clean ingredients. The company’s core offerings include a variety of snacks, such as crackers, cookies, and baking mixes that are all crafted from nutrient-dense, organic ingredients. These products cater to health-conscious consumers seeking delicious and convenient options without artificial additives, and are marketed across the United States, Canada, and select international markets, available in health food stores, grocery chains, and online platforms.The revenue structure of Simple Mills is centered around direct-to-consumer sales and partnerships with retailers and wholesalers, with transactions primarily occurring through grocery stores and online marketplaces. Customers purchase items individually, focusing on popular offerings like almond flour crackers and nut butter sandwich cookies, with pricing strategies reflecting the premium quality of their organic and grain-free products. Simple Mills aims to maintain consistent revenue growth by expanding its product lines and increasing market penetration through strategic partnerships.In January 2025, Flowers Foods, Inc. agreed to acquire Simple Mills, Inc. for USD 795 mn in cash, a transaction aimed at supporting Flowers Foods' market reach expansion and organic growth. Simple Mills plans to utilize this funding to introduce new products and expand its market presence, with specific geographic regions targeted for expansion to enhance their footprint in the health food sector.

## Funding rounds

- Seed, Jun 1, 2014 — Hyde Park Angels

## Investors

- Hyde Park Angels (https://capitalatlas.ai/funds/hyde-park-angels) — Seed