# SimilarWeb

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/similarweb

- Industry: Software
- Headquarters: New York, US
- Website: www.similarweb.com
- Total disclosed funding: $127M
- Latest round: Series F (Oct 27, 2020)
- Investors on record: 5

## About

Founded in 2007, and based in New York, US, SimilarWeb Ltd. provides website traffic solutions to enterprises through AI-driven data analytics. The company was founded by Nir Cohen and CEO Or Offer. SimilarWeb has raised a total of USD 232.1 million in funding over 9 rounds. The latest funding was raised in October 2020, from a Series F round of about USD 120 million co-led by Viola Growth and new investor ION Crossover Partners. In December 2015, SimilarWeb acquired Quettra, a Silicon Valley-based mobile intelligence startup. As of 2021, the company has around 650 employees with offices in Israel, the UK, France, Japan, the US, and Australia. In May 2021, SimilarWeb raised USD 176 million in an IPO, selling 8 million shares at USD 22 per share on the Nasdaq.

SimilarWeb offers an AI-based market intelligence platform that helps monitor web and mobile app traffic for customers to identify trends, competition, and business opportunities. SimilarWeb services are available in both free and paid enterprise packages with the latter having all the features. The company provides five types of products: market intelligence and audience research solutions, digital marketing toolkit, sales intelligence, investor intelligence, and shopper intelligence. Market intelligence and audience research solutions help customers to discover industry trends, analyze competitive performance & understand audience behavior, and the digital marketing toolkit is used to optimize web traffic across search, display, affiliate, and more. Sales intelligence is used to accelerates the sales performance of a company by means of building a list of ideal customers based on online performance and finding digital insights through their web traffics. Investor intelligence is used to invest and analyze the market with insightful digital alternative data and the shopper intelligence allows companies to uncover browsing and purchase behaviors of the customers across desktop, mobile web, and app. 

The company generated a revenue of USD 93.5 million in 2020.

SimilarWeb plans to list on the NYSE under the symbol "SMWB".

## Funding rounds

- Series F, Oct 27, 2020, $120M — Viola Group, ION Asset Management, Kiri Capital
- Series B, Sep 24, 2013, $3.5M — Docor International Management
- Series B, Jan 29, 2013, $2.5M — Docor International Management, Naftali Sh Sh Investments Ltd
- Series A, May 31, 2010, $1.1M — Docor International Management, Naftali Sh Sh Investments Ltd

## Investors

- Docor International Management (https://capitalatlas.ai/funds/docor-international-management) — Series A, Series B
- Naftali Sh Sh Investments Ltd — Series A, Series B
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series F
- ION Asset Management — Series F
- Kiri Capital — Series F