# Simetric

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simetric

- Industry: Software
- Headquarters: Alpharetta, US
- Website: www.simetric.com
- Latest round: Seed (Jul 14, 2020)
- Investors on record: 1

## About

Simetric, Inc. provides an IoT Connectivity Management Platform designed to streamline orchestration and lifecycle management in distributed networks, enabling enhanced operational efficiency and analytics for businesses across various sectors.Simetric, Inc. specializes in IoT connectivity management solutions. Founded in 2017, the company is headquartered in Alpharetta, US. Robert Bruckner leads the firm, while Allen Boone serves as CEO. Simetric has successfully completed three funding rounds, raising a total of USD 0.30 mn, with the latest SEED round occurring on July 14, 2020.Simetric's primary offering is a comprehensive IoT Connectivity Management Platform (CMP) that facilitates orchestration and lifecycle management within distributed networking ecosystems. The platform provides a 360° view, enabling users to manage all aspects of their IoT and edge initiatives through a single interface. Key components of this platform include over 1000 APIs for integration, a data lake built on Databricks that serves as a centralized repository for data, and various management tools for SIM and eSIM lifecycle management. The platform aims to eliminate data silos, enhance operational efficiency, and provide tailored analytics that drive smarter decision-making. Simetric serves a diverse client base including enterprises in sectors such as telecommunications, logistics, and smart manufacturing, focusing on markets across North America, Europe, and Asia.Simetric generates revenue primarily through a subscription-based model, wherein clients pay for access to the CMP platform and its associated services. This structure supports businesses in managing their IoT ecosystems effectively by providing a range of features such as analytics, anomaly detection, and business process automation. Additionally, the company may engage in partnerships that allow for extended functionality through its extensive API offerings. While specific pricing details for individual products and services are not disclosed, the company’s revenue is driven by the value delivered through its flagship platform and its suite of tailored controls aimed at optimizing operational costs and enhancing user experience.Simetric plans to utilize the capital raised in July 2020 to enhance its product offerings and expand into new markets. The company is currently designing additional features for its CMP platform, aimed at improving user experience and functionality. Specific target markets for expansion include North America, Europe, and Asia, with strategic initiatives set to roll out in the coming years.

## Funding rounds

- Seed, Jul 14, 2020 — Ocean Azul Partners

## Investors

- Ocean Azul Partners (https://capitalatlas.ai/funds/ocean-azul-partners) — Seed