# Simba Sleep

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/simba-sleep

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.simbasleep.com
- Total disclosed funding: $64M
- Latest round: Series B (Dec 15, 2017)
- Investors on record: 9

## About

Simba Sleep Limited is a UK-based company focused on enhancing sleep quality through innovative sleep products, including mattresses, pillows, and accessories designed for comfort and support.Founded in 2015 in London, UK, Simba Sleep Limited specializes in premium sleep solutions. The company was started by Andrew McClements, James Cox, and Steve Reid. In January 2020, Simba Sleep raised EUR 21.50 mn in funding from Cartesian Capital Group, bringing its total amount raised to EUR 21.50 mn. It has completed 8 deals since its inception, with the most recent deal taking place on January 3, 2020.Simba Sleep specializes in high-quality sleep products, primarily focusing on a range of innovative mattresses, pillows, duvets, and accessories designed to enhance sleep quality. Their flagship offering, the Hybrid® mattress, combines patented titanium alloy springs with multiple comfort layers, providing adjustable height and firmness alongside temperature regulation technology. The company's products cater to various user needs, addressing issues such as sleep comfort, support, and temperature management. Simba Sleep's customer base includes direct consumers, particularly individuals seeking premium sleep solutions, families, and younger sleep users in markets across the United Kingdom and Canada. The brand's commitment to sustainability is evident in their eco-friendly materials and mattress recycling services, further appealing to environmentally conscious consumers.Simba Sleep generated revenue of EUR 118,236,034.50 in the most recent year, 2023, with an EBITDA of EUR 3,922,127.50. The company generates revenue through direct-to-consumer sales of its sleep products, including the Hybrid® mattress, Hybrid™ pillow, and Hybrid™ duvet. Customers typically make purchases via the company's online platform, where they can take advantage of various financing options, including installment plans. Pricing for flagship products, such as the Hybrid® mattress, is positioned at a premium level, reflecting the brand's emphasis on quality and innovation. The company's transactions involve single purchases as well as potential bundled offerings that combine mattresses with pillows and duvet products at discounted rates. Simba Sleep also promotes financial flexibility for its customers, facilitating easier access to its premium offerings through approved finance providers, enhancing accessibility and consumer engagement.Simba Sleep plans to leverage its recent funding of EUR 21.50 mn raised in January 2020 to further develop new products and expand into new markets. The company is currently designing new sleep products aimed at enhancing user experience, with expected releases in the upcoming year. Additionally, there are plans to target markets in Europe and North America for expansion by 2025. These initiatives aim to increase Simba Sleep's product offerings and market share in the growing sleep solutions industry.

## Funding rounds

- Series B, Dec 15, 2017, $53M — Henderson Global Investors, Numis Securities, Wharton Asset Management, Lombard Odier, JXC Ventures, Atami Capital
- Series A, Sep 23, 2016, $5.5M — SPARK Ventures, The Garage Soho
- Series A, Jun 8, 2016, $3.6M — JamJar Investments
- Series A, Mar 10, 2016, $1.4M — SPARK Ventures, JamJar Investments, JXC Ventures, The Garage Soho

## Investors

- SPARK Ventures — Series A
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Series A
- JXC Ventures — Series A, Series B
- The Garage Soho — Series A
- Henderson Global Investors — Series B
- Numis Securities — Series B
- Wharton Asset Management — Series B
- Lombard Odier (https://capitalatlas.ai/funds/lombard-odier) — Series B
- Atami Capital (https://capitalatlas.ai/funds/atami-capital) — Series B