# Silverpush

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/silverpush

- Industry: Software
- Headquarters: Singapore
- Website: www.silverpush.co
- Total disclosed funding: $14M
- Latest round: Series C (Nov 7, 2022)
- Investors on record: 5

## About

Silverpush is a Singapore-based technology company specializing in hyper-contextual advertising solutions, utilizing AI to enhance audience engagement across diverse platforms.Founded in 2012 in Singapore, Silverpush offers AI-driven advertising solutions that optimize ad placements in real-time. The company has successfully completed 7 deals, with its most recent funding round occurring on November 7, 2022, where it raised USD 12 mn in Series C funding from JM Financial and other investors. Hitesh Chawla, a co-founder, serves as the CEO, bringing experience from his previous ventures.Silverpush specializes in hyper-contextual advertising solutions that leverage AI technologies to optimize audience engagement across various platforms. Their flagship products include the Mirrors Contextual Intelligence Solution, which tailors ad placements in real-time to align with the viewer's current context, and the Parallels Moment Marketing Platform, designed for dynamic synchronization of advertisements with live events. The company’s offerings cater to over 150 leading global brands across multiple industries, including travel, consumer goods, and entertainment, enhancing their marketing strategies on platforms like YouTube, Facebook, and OpenWeb. Silverpush’s services are utilized primarily in North America, Europe, and the Asia-Pacific region, addressing the needs of advertisers who seek to deliver timely and relevant messaging to their target demographics.In the most recent financial year of 2023, Silverpush reported a revenue of USD 23.09 mn, with an EBITDA of USD -435,894.8. The company operates on a B2B transaction model, generating revenue through partnerships and subscriptions with brands seeking advanced advertising solutions. Clients benefit from tailored solutions that address unique marketing challenges, which lead to improved return on investment (ROI) and brand visibility.Following the Series C funding round in November 2022, which raised USD 12 mn, Silverpush plans to utilize the funding to expand its market reach globally and support inorganic growth. The company is focused on developing new products and launching updates to existing solutions. Additionally, Silverpush aims to enter new markets in North America and Europe by the end of 2023, capitalizing on its innovative advertising technologies to gain a broader client base.

## Funding rounds

- Series C, Nov 7, 2022, $12M — Seven Hills Group, JM Financial, Mirabilis Investment Trust
- Series A, Jan 9, 2019, $1.9M — FreakOut, Inc., M&S Partners

## Investors

- FreakOut, Inc. — Series A
- M&S Partners (https://capitalatlas.ai/funds/m-s-partners) — Series A
- Seven Hills Group — Series C
- JM Financial (https://capitalatlas.ai/funds/jm-financial) — Series C
- Mirabilis Investment Trust — Series C