# Sigstr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sigstr

- Industry: Software
- Headquarters: Indianapolis, US
- Website: www.sigstr.com
- Total disclosed funding: $5M
- Latest round: Series A (Aug 22, 2017)
- Investors on record: 5

## About

Sigstr, Inc. specializes in email signature marketing, enabling businesses to leverage email signatures as a powerful marketing channel. Their technology enhances brand visibility and engagement through personalized signatures.Founded in 2013 and headquartered in Indianapolis, US, Sigstr, Inc. provides innovative email signature solutions. The company was acquired by Terminus Software, Inc. on December 17, 2019. The founding team has experience with prior ventures, but specifics on past companies are not provided. Sigstr has successfully completed a total of 7 funding deals, raising a total of USD 3.00 mn, with its latest funding round in December 2019 amounting to USD 3.00 mn.Sigstr focuses on providing businesses with tools to transform email signatures into a valuable marketing asset. Their services include the creation and management of dynamic email signatures that promote brand messaging and campaigns. By utilizing data analytics, they enhance the effectiveness of email communications, allowing clients to target specific audiences and track engagement metrics. The company caters to a diverse array of sectors including technology, finance, and healthcare, with a global reach.Sigstr generates revenue through subscription agreements and partnerships, allowing clients to access their signature marketing services. The pricing model is based on the services utilized, with clients paying for the performance of their email campaigns. This structure is designed to provide measurable outcomes, specifically through signature promotion and engagement tracking, ensuring clients achieve their marketing objectives efficiently.Moving forward, Sigstr plans to enhance its product offerings by developing new features aimed at improving email signature marketing effectiveness. Geographic expansion is also on the agenda, with a focus on penetrating additional markets in North America and Europe by 2022. The recent acquisition by Terminus Software, Inc. may provide additional support for these initiatives, although specific financial allocations from the latest funding round are not disclosed.

## Funding rounds

- Series A, Aug 22, 2017, $5M — Battery Ventures, HubSpot, Inc., Hyde Park Venture Partners, High Alpha, Grand Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A
- HubSpot, Inc. — Series A
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A
- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Series A
- Grand Ventures — Series A