# Signals Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/signals-analytics

- Industry: Software
- Headquarters: New York, US
- Website: www.signals-analytics.com
- Total disclosed funding: $55M
- Latest round: Series C (Aug 8, 2017)
- Investors on record: 5

## About

Signals Analytics, Inc. is a data analytics company that provides advanced consumer insights and market intelligence solutions, enabling businesses to make data-driven decisions and optimize their strategies.Founded in 2009 in New York, US, Signals Analytics, Inc. specializes in data analytics and market intelligence. The company raised USD 25.00 mn in its latest funding round, Series C, led by Pitango Venture Capital, with participation from La Maison Compagnie d'Investissement, Qumra Capital, and Sequoia Capital. The company has completed a total of five funding deals, with the most recent deal occurring on December 17, 2020. The founders, Gil Sadeh and Kobi Gershoni, have a history in entrepreneurship, contributing to the company's innovative approach to data utilization.Signals Analytics, Inc. offers an omnichannel demand-side platform that integrates over 100 publishers and retail media networks. This platform provides clients with comprehensive visibility across paid media programs and utilizes AI-driven solutions to identify investment opportunities for informed budget allocation. The platform serves a diverse client base, including brands and advertising agencies across North America, Europe, and Asia, facilitating optimized media strategies across various channels.Signals Analytics, Inc. operates on a subscription-based model, allowing clients access to its platform through various pricing tiers. The platform includes its flagship product, Celeste AI, which enhances media activation through advanced analytics. Contracts are structured B2B, empowering businesses to effectively manage advertising campaigns across multiple channels. The pricing plans accommodate different organizational needs, ensuring tailored usage based on the complexity of clients' media efforts.Looking ahead, Signals Analytics, Inc. aims to introduce new products into the market while expanding its reach into additional geographic regions. The company plans to leverage the recent funding of USD 25.00 mn from the Series C round to accelerate product development and market entry. They are targeting expansion into key markets in Europe and Asia by 2022, enhancing their presence and customer base in these regions. Additionally, in December 2020, Kenshoo Ltd agreed to acquire Signals Analytics, although financial terms were not disclosed.

## Funding rounds

- Series C, Aug 8, 2017, $25M — Pitango, Hong Shan, Qumra Capital, La Maison Partners
- Series B, Jun 1, 2016, $10M — Qumra Capital
- Series B, Sep 2, 2015, $15M — Hong Shan, TPY Capital
- Series A, Aug 1, 2012, $5M — TPY Capital

## Investors

- TPY Capital (https://capitalatlas.ai/funds/tpy-capital) — Series A, Series B
- Hong Shan — Series B, Series C
- Qumra Capital (https://capitalatlas.ai/funds/qumra-capital) — Series B, Series C
- Pitango (https://capitalatlas.ai/funds/pitango) — Series C
- La Maison Partners (https://capitalatlas.ai/funds/la-maison-partners) — Series C