# Signal Vine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/signal-vine

- Industry: Software
- Headquarters: Alexandria, US
- Website: www.signalvine.com
- Total disclosed funding: $2.3M
- Latest round: Series A (Jul 26, 2017)
- Investors on record: 2

## About

Signal Vine, Inc. is a technology company that provides a messaging platform facilitating targeted communication between educational institutions and students, enhancing engagement and retention through personalized SMS interactions.Founded in 2013, Signal Vine, Inc. is based in Alexandria, US, specializing in educational communication solutions. The company was acquired by Modern Campus Inc in December 2021, allowing it to modernize student engagement strategies. Ralph Passarella is the founder, while Brian Kathman serves as CEO. Signal Vine has completed five funding deals, with the most recent being a Series A round in which USD 1.00 mn was raised, bringing the total amount raised to USD 1.00 mn.Signal Vine specializes in providing text messaging technology designed to facilitate communication between educational institutions and their students. Their core product, a messaging platform, allows schools to engage with students through personalized and targeted SMS communication. This service addresses several challenges, including student retention, engagement, and access to timely information, ultimately aiming to enhance overall student success. The platform is utilized by a diverse clientele, including colleges, universities, and educational organizations across the United States and select international markets. By leveraging this direct communication method, Signal Vine helps institutions build stronger relationships with their student populations, ensuring that critical information is effectively delivered and received.Signal Vine generates revenue primarily through subscription-based models that allow educational institutions to access and utilize their messaging platform. Clients typically enter into annual agreements, granting them access to the software and its features, which can include customized messaging campaigns and analytics tools to track engagement performance. The pricing structure is designed to scale with the size of the institution and the specific services they require, enabling flexibility based on client needs. Additionally, partnerships with educational organizations can enhance revenue through collaborative initiatives aimed at improving student outcomes. This direct-to-consumer model fosters long-term relationships with clients, ensuring continuous engagement and support throughout the subscription period.Following its acquisition by Modern Campus Inc, Signal Vine plans to enhance its product offerings to include new features aimed at personalizing student engagement further. The acquisition will also facilitate expansion into additional geographic markets, targeting new educational institutions to maximize student enrollment and success. The recent Series A funding will be utilized to support these initiatives, particularly in modernizing learner engagement through personalization at scale, ensuring optimal enrollment, completion, and student success.

## Funding rounds

- Series A, Jul 26, 2017, $2M — New Markets Venture Partners
- Seed, Jun 27, 2014, $0.3M — Asset Management Ventures

## Investors

- Asset Management Ventures (https://capitalatlas.ai/funds/asset-management-ventures) — Seed
- New Markets Venture Partners (https://capitalatlas.ai/funds/new-markets-venture-partners) — Series A