# Signal Advisors USA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/signal-advisors-usa

- Industry: Business Support Services
- Headquarters: Detroit, US
- Website: www.signaladvisors.com
- Total disclosed funding: $16M
- Latest round: Series A (Dec 1, 2020)
- Investors on record: 6

## About

Signal Advisors USA, Inc. is a technology-driven firm providing innovative solutions for financial professionals in the annuity and insurance sectors, enhancing their operational efficiency and client engagement.Founded in 2020 in Detroit, US, Signal Advisors USA, Inc. specializes in creating solutions for financial advisors and has made 2 notable deals. The company's latest funding round was a Series A on December 1, 2020, raising USD 10.000 mn, led by General Catalyst Partners. Founders Jacob Cohen, Kevin O'Hara, and Patrick Kelly have a history of contributing to the fintech sector, with Patrick Kelly serving as the current CEO.Signal Advisors provides a comprehensive suite of technology-driven solutions designed for financial professionals, primarily focusing on the annuity and insurance sectors. Their core offerings include the Signal Platform, which integrates various tools helping advisors quote, plan, and manage their business efficiently. Key features of the platform include TruePay, which facilitates the rapid disbursement of commissions, and TrueStatus, which connects directly with insurance carriers to provide real-time updates on case statuses. Additionally, Signal’s proprietary HealthScore helps monitor the performance of annuity policies, while their AI capabilities streamline communication by generating personalized summaries and client emails. The company primarily serves financial advisors, independent marketing organizations (IMOs), and insurance carriers across North America, with a growing presence in various other global markets.Signal Advisors operates on a B2B model, generating revenue primarily from the subscription fees for its platform services and transaction-based commissions associated with insurance products. Advisors utilizing the Signal Platform engage with clients to offer annuities and insurance solutions, benefiting from features like pay-later marketing and automated analytics to enhance operational efficiencies. Transactions typically involve advisors submitting applications for policies through the platform, where they receive immediate commission payouts via TruePay. The company's revenue streams are further bolstered by partnerships with insurance carriers, allowing them to provide integrated services directly through their platform.In December 2020, Signal Advisors USA, Inc. raised USD 10.000 mn in Series A funding led by General Catalyst Partners. The funding will be utilized to extend the platform from a specialized solution for annuities to a comprehensive end-to-end platform for independent financial advisors, supporting the development of new products aimed at enhancing client engagement and operational efficiency.

## Funding rounds

- Series A, Dec 1, 2020, $10M — General Catalyst Partners
- Seed, Jul 1, 2020, $6M — General Catalyst Partners, Mercury, SV Angel, Ludlow Ventures, Detroit Venture Partners, Annox Capital

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed, Series A
- Mercury (https://capitalatlas.ai/funds/mercury) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed
- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed
- Annox Capital (https://capitalatlas.ai/funds/annox-capital) — Seed