# SightX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sightx

- Headquarters: New York, US
- Website: www.sightx.io/
- Latest round: Seed (Oct 19, 2022)
- Investors on record: 1

## About

SightX, Inc., based in the US, is a consumer research platform that leverages advanced technology to deliver real-time insights, enabling businesses to make informed decisions through audience segmentation and brand tracking.SightX, Inc. operates as a consumer research platform that provides insights into consumer behavior. Founded in 2015, the company is headquartered in New York, US. The firm has successfully completed 2 deals, with the most recent occurring on April 14, 2026, when SightX was acquired by Rep Data LLC from Scout Ventures.SightX operates as a consumer research platform that integrates advanced technology with comprehensive service support to deliver real-time consumer insights. Its core product offerings include audience segmentation, brand tracking, concept testing, and maximization of product revenue through strategic pricing research. The platform allows users to access millions of high-quality consumers globally within minutes, catering to diverse industries such as marketing, product development, and customer experience. Key functionalities include the ability to create surveys tailored to specific needs, conduct video interviews for authentic consumer feedback, and utilize advanced analytics for significant insights. SightX serves a wide range of clients, including product managers, marketers, and brand managers, with operations spanning various geographical markets including North America, Europe, and Asia.SightX generates revenue through a structured transaction model that primarily focuses on subscriptions and partnerships with businesses seeking consumer insights. Clients engage with the platform to utilize its diverse range of services, including the flagship offerings powered by their generative AI tool, Ada, which enhances the research process by quickly analyzing data and generating summaries. The service structure is designed to accommodate both B2B and direct-to-consumer interactions, allowing businesses to scale their research efforts according to their specific needs. While specific pricing plans are outlined for various services, these typically align with the complexity and depth of the research undertaken, ensuring that clients receive tailored solutions that meet their objectives for consumer engagement and market analysis.With the acquisition by Rep Data LLC, SightX aims to develop a faster end-to-end research workflow by integrating its platform with embedded response quality controls. Future growth initiatives include the design and launch of new products aimed at enhancing user experience and expanding into new markets, particularly focusing on increased presence in Europe and Asia by 2027. The recent acquisition funding will be utilized to support these strategies, ensuring efficient deployment of resources for product development and market expansion.

## Funding rounds

- Seed, Oct 19, 2022 — Scout Ventures

## Investors

- Scout Ventures (https://capitalatlas.ai/funds/scout-ventures) — Seed