# Sightly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sightly

- Industry: Software
- Headquarters: Temecula, US
- Website: www.sightly.com
- Total disclosed funding: $5.2M
- Latest round: Seed (Jan 28, 2014)
- Investors on record: 4

## About

Sightly is a digital marketing company that leverages advanced technology and media partnerships for enhanced targeting and cultural intelligence in advertising.Sightly, founded in 2006 and headquartered in Temecula, US, specializes in digital marketing solutions. The company has undergone strategic development since its inception and has raised a total of USD 1.70 mn, with its most recent funding round being a Seed round led by Mack Capital on January 28, 2014. Adam Katz and Ralph Mack serve as CEO and co-founder, respectively.Sightly specializes in advanced digital marketing solutions that leverage proprietary technology and media partnerships. Their offerings include Full-Service Media and Self-Service Media, utilizing the Brand Mentality® technology for AI-driven decision-making. Services focus on precision targeting across platforms such as YouTube and TikTok, serving numerous leading brands in North America and globally.Sightly generates revenue through subscription-based services for the Brand Mentality® platform and fees for Full-Service Media campaigns. Their programmatic media services operate on performance metrics, allowing clients to pay based on campaign effectiveness, with tailored pricing structures to meet individual client needs.Following the USD 1.70 mn Seed funding raised in January 2014, Sightly plans to enhance its product offerings and expand into new geographical markets. Specific upcoming products and release dates have not been disclosed; however, the funding will support these initiatives aimed at enhancing their digital marketing capabilities and reach.

## Funding rounds

- Seed, Jan 28, 2014, $1.7M — 500 Global, TomorrowVentures, Mack Capital
- Series B, Dec 23, 2010, $2.1M — Floodgate
- Series A, Feb 1, 2010, $1.4M — Floodgate

## Investors

- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A, Series B
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- TomorrowVentures (https://capitalatlas.ai/funds/tomorrowventures) — Seed
- Mack Capital — Seed