# SigFig Wealth Management

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sigfig-wealth-management

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.sigfig.com
- Total disclosed funding: $65M
- Latest round: Series E (Jun 19, 2018)
- Investors on record: 8

## About

SigFig Wealth Management, LLC, based in the US, specializes in digital wealth management solutions, enabling financial institutions and investors to optimize asset management and financial advisory services through advanced technology.Founded in 2006 in San Francisco, US, SigFig Wealth Management, LLC focuses on providing digital wealth management solutions. The company has successfully completed five deals, with the most recent funding round being a Series E, raising USD 50.00 mn in June 2018, led by General Atlantic and supported by other notable investors such as Bain Capital and UBS. The CEO and Founder, Mike Sha, has a background in technology and finance, contributing to the firm's innovative approach.SigFig offers a comprehensive suite of digital wealth management solutions designed for financial institutions, advisors, and investors. Their core product line comprises integrated digital advice platforms, client onboarding solutions, and cash and asset aggregation technologies. These platforms facilitate seamless account openings while adhering to regulatory compliance, primarily serving banks, credit unions, wealth management firms, insurance companies, and individual investors. SigFig's technology helps institutions enhance operational efficiencies and provide tailored investment strategies for mass affluent clients and emerging investors, primarily in the United States and select international markets.The revenue model for SigFig is based on enterprise partnerships and subscription services, where financial institutions utilize SigFig's platforms to enhance their client offerings. This often involves revenue sharing agreements tied to managed assets or transactional volume. The company employs various pricing structures to accommodate the needs of partners, including flat fees for specific services and percentage-based fees connected to managed assets. SigFig's flagship services, such as the Digital Wealth Platform and Digital Advice Pro, play a critical role in efficiently onboarding clients and streamlining advisory services, thereby generating revenue through these strategic partnerships.In June 2018, SigFig raised USD 50.00 mn in Series E financing to support its growth initiatives. The company plans to expand its product offerings by developing new solutions aimed at enhancing client experiences within the digital wealth management space. SigFig is also targeting expansion into additional geographic markets, although specific new regions have yet to be announced. The recent funding will be instrumental in scaling operations and supporting the development of innovative products that cater to a broader client base.

## Funding rounds

- Series E, Jun 19, 2018, $50M — Bain Capital, DCM, UBS, General Atlantic, Union Square Ventures, Eaton Vance Management, New York Life Investment Management, Nyca
- Series B, Jul 2, 2013, $15M — Bain Capital, DCM, Union Square Ventures

## Investors

- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B, Series E
- DCM (https://capitalatlas.ai/funds/dcm) — Series B, Series E
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series B, Series E
- UBS — Series E
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series E
- Eaton Vance Management — Series E
- New York Life Investment Management — Series E
- Nyca (https://capitalatlas.ai/funds/nyca) — Series E