# Sifter SP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sifter-sp

- Industry: Internet
- Headquarters: Evanston, US
- Website: www.sifter.solutions
- Total disclosed funding: $9.6M
- Latest round: Seed (Apr 13, 2022)
- Investors on record: 3

## About

Sifter SP, Inc. delivers medically tailored grocery solutions utilizing the Open Nutrient Density Index™ to facilitate food as medicine programs, helping various users make healthier food choices through a comprehensive digital platform.Sifter SP, Inc. specializes in providing food solutions designed to meet specific dietary needs. Established in 1989 in Evanston, US, the company has undergone significant evolution in its business strategy. The founders, Andrew Parkinson and Thomas Parkinson, have prior experience in the industry. Sifter raised USD 5.000 mn in a Seed funding round on April 13, 2022, led by Valor Equity Partners, with participation from Hyde Park Angels and Wintrust Ventures. The total amount raised by the company is USD 5.000 mn, with a current valuation of USD 24.897 mn.Sifter Solutions specializes in delivering medically tailored grocery solutions through its proprietary Open Nutrient Density Index™ (ONDI), designed for food as medicine programs. This platform provides a comprehensive scoring system for food products, utilizing a 0-100 rating based on the Nutrient-Rich Foods Index (NRFI), an evidence-backed model. The platform serves diverse end users including healthcare providers, nutritionists, and consumers looking for healthier food choices. Sifter’s digital infrastructure allows users to find appropriate foods based on dietary needs and preferences, thereby addressing the challenges faced by individuals who require specific nutritional support. The solutions offered are accessible across various geographical markets, including urban and suburban areas within the United States, targeting both individual consumers and institutional clients such as healthcare facilities and wellness programs.Sifter Solutions generates revenue through partnerships and collaborations with healthcare organizations, food retailers, and technology platforms. The company's transaction structure includes subscription models for access to its data and API services, enabling clients to integrate Sifter's technology into their own applications seamlessly. Through these partnerships, clients are provided with curated food product data and intelligent search functionalities that help identify eligible products based on health requirements. The firm’s flagship service, the Open Nutrient Density Index™, plays a crucial role in this revenue model, allowing institutions to utilize accurate and free food product scoring data to enhance their health initiatives. The comprehensive nature of Sifter's offerings supports a sustainable business model that aligns with the growing demand for health-focused food solutions.In April 2022, Sifter SP, Inc. raised USD 5.000 mn in a Seed funding round. The company plans to use the funding to attract and retain a rapidly growing customer base. Future growth initiatives include launching new products tailored for diverse dietary needs and expanding into additional geographical regions, with targeted efforts in new urban markets across the US. The completion of these initiatives is expected to enhance Sifter's service offerings and market penetration.

## Funding rounds

- Seed, Apr 13, 2022, $5M — Valor Equity Partners, Hyde Park Angels, Wintrust Ventures
- Seed, May 19, 2021, $4.6M — Valor Equity Partners, Hyde Park Angels

## Investors

- Valor Equity Partners (https://capitalatlas.ai/funds/valor-equity-partners) — Seed
- Hyde Park Angels (https://capitalatlas.ai/funds/hyde-park-angels) — Seed
- Wintrust Ventures — Seed