# Sift Science

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sift-science

- Industry: IT Security/Cybersecurity
- Headquarters: San Francisco, US
- Website: www.siftscience.com
- Total disclosed funding: $157M
- Latest round: Series E (Apr 14, 2021)
- Investors on record: 8

## About

Sift Science, Inc. provides advanced AI-powered solutions for fraud prevention, helping businesses secure digital transactions and protect user identities across various industries with a focus on real-time detection and response to fraudulent activities.Founded in 2011 in San Francisco, US, Sift Science specializes in AI-driven fraud prevention services. The firm was co-founded by Divya Vishwanath and Jialiang Zhou, and it has raised a total of USD 50.00 mn through 6 funding deals, with the latest being a Series E round in April 2021, led by Insight Partners. The current CEO is Marc Olesen, who is at the helm of the firm aiming for strategic expansion in the market.Sift is a leading provider of AI-powered fraud prevention solutions designed to secure digital transactions and protect user identities for over 700 global brands, including renowned companies such as DoorDash, Yelp, and Poshmark. The core product offerings revolve around the AI-Powered Fraud Platform, which leverages advanced machine learning models and behavioral signals to detect and prevent various types of fraudulent activities in real time. Key use cases addressed by Sift's solutions include preventing account takeover fraud, payment fraud, fake account creation, and content abuse. These products are utilized across multiple industries, including digital commerce, finance, and online gambling, serving a diverse client base in North America, Europe, and Asia-Pacific regions. Sift's proprietary technology processes over 1 trillion events per year, allowing businesses to confidently scale their operations while maintaining user trust and minimizing risk.Sift operates on a subscription-based revenue model, providing clients with ongoing access to the AI-Powered Fraud Platform and its comprehensive suite of services. Clients typically engage with Sift through tiered pricing plans that cater to their specific needs, facilitating seamless integration and support for fraud prevention measures. Revenue is generated not only from direct client subscriptions but also through partnerships and collaborations with various industry stakeholders, thereby enhancing the security of digital transactions across multiple sectors and providing significant value to customers looking to optimize their operational effectiveness while safeguarding against fraud.In April 2021, Sift Science, Inc. raised USD 50 mn in Series E funding, led by returning investor Insight Partners, with participation from Stripes and Union Square Ventures. The firm plans to utilize this funding to continue expanding its product portfolio and scaling its product, engineering, and sales teams globally. While specific details on upcoming products have not been disclosed, Sift is focused on strengthening its market presence and potentially exploring new geographic regions for expansion.

## Funding rounds

- Series E, Apr 14, 2021, $50M — Insight Partners, Union Square Ventures, Stripes
- Series D, Mar 2, 2018, $53M — Insight Partners, Union Square Ventures, Spark Capital, Stripes
- Series C, Jul 19, 2016, $30M — Insight Partners, Union Square Ventures, Spark Capital
- Series B, May 14, 2014, $18M — Union Square Ventures, Spark Capital, First Round Capital
- Series A, Mar 19, 2013, $4M — Union Square Ventures, First Round Capital, SV Angel, Founder Collective, Start Fund
- Seed, Sep 1, 2011, $1.5M — SV Angel, Founder Collective, Start Fund

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Start Fund — Seed, Series A
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C, Series D, Series E
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B
- Spark Capital — Series B, Series C, Series D
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C, Series D, Series E
- Stripes (https://capitalatlas.ai/funds/stripes) — Series D, Series E