# Sideqik

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sideqik

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.sideqik.com
- Total disclosed funding: $4M
- Latest round: Series A (Feb 8, 2019)
- Investors on record: 4

## About

Sideqik, Inc., based in the US, operates a creator marketing platform that streamlines creator relationship management and campaign optimization for brands across various industries.Founded in 2011 and headquartered in Atlanta, US, Sideqik, Inc. provides a platform for managing creator marketing. The company has successfully raised USD 4.00 mn in its Series A funding round, led by Jackson Square Ventures, with total funding also reaching USD 4.00 mn. The firm has completed six deals to date, with the most recent deal occurring on June 16, 2021. The CEO of Sideqik, Jeremy Haile, has a background in driving technology-focused initiatives within the marketing sector.Sideqik operates as a creator marketing platform, primarily focusing on streamlining the management of creator relationships, campaigns, and key performance indicators (KPIs). Their core product offerings include tools that enable brands to discover and collaborate with creators, optimize campaign performance in real time, and utilize comprehensive analytics for reporting and attribution. By providing a centralized solution, Sideqik aims to enhance the efficiency of influencer marketing across various industries, including gaming, esports, technology, consumer electronics, sports, entertainment, and food and beverage. The platform serves a diverse client base that includes consumer brands seeking to leverage influencer collaborations to maximize their return on investment (ROI). Sideqik's solutions are marketed globally, with a significant focus on North America and Europe, where the demand for influencer marketing is rapidly growing.Sideqik generates revenue through a subscription-based model, allowing clients access to its platform for managing influencer marketing efforts. The firm engages in direct partnerships with brands, offering tiered subscription plans that cater to businesses of varying sizes and marketing needs. Clients utilize the platform to conduct campaigns, leveraging tools that enable them to track creator performance and manage workflows efficiently. Transaction structures typically involve annual or monthly service fees, encompassing access to features such as automated communications, analytics, and campaign management tools. While specific pricing details for its subscription plans are not disclosed, Sideqik's flagship offerings are designed to facilitate seamless creator collaborations and provide strategic insights to enhance marketing outcomes.In June 2021, Sideqik was acquired by Engine Gaming and Media, Inc., allowing for the integration of its solutions into a broader offering to customers. This acquisition is expected to enhance the company's capabilities and market presence. Future growth strategies include expanding its product offerings and entering new geographic markets, specifically targeting regions in Asia and South America by 2023. The recent funding round will support these initiatives by facilitating product development and enhancing marketing efforts.

## Funding rounds

- Series A, Feb 8, 2019, $4M — Fuqua Ventures, Jackson Square Ventures
- Seed, Feb 1, 2014 — Rincon Venture Partners, Bee Partners

## Investors

- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Seed
- Bee Partners (https://capitalatlas.ai/funds/bee-partners) — Seed
- Fuqua Ventures (https://capitalatlas.ai/funds/fuqua-ventures) — Series A
- Jackson Square Ventures (https://capitalatlas.ai/funds/jackson-square-ventures) — Series A