# Side-Kick

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/side-kick

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.sidekick.co.il
- Latest round: Series A (Jun 3, 2010)
- Investors on record: 2

## About

Side-Kick is a resource platform dedicated to technology and business, providing valuable content on video games, mobile applications, web development, and digital marketing to help users stay competitive in a changing landscape.Founded by Shay Hasson, Side-Kick operates out of Tel Aviv-Yafo, Israel, offering insights into various technology sectors. In June 2010, the company received Series A funding co-led by Wekix, Kima Ventures, and private investors, with financial terms undisclosed. The company has engaged in one notable deal as of this date.Sidekick serves as a comprehensive resource for navigating the dynamic landscapes of technology and business. The company's core offerings encompass a diverse range of articles and resources that cover sectors such as video games, mobile applications, web development, and digital marketing. These resources aim to provide users with insights into the latest trends and innovations within technology and digital culture, thereby equipping them with the knowledge to remain competitive in fast-evolving markets. Aimed at technology enthusiasts, businesses, and entrepreneurs, Sidekick caters to a broad audience that spans various geographical markets including Europe, North America, and parts of Asia. The company focuses on delivering high-quality content and insights that meet the needs of its user base, ensuring they are well-informed about the latest developments and best practices in their respective fields.The revenue model for Sidekick is primarily based on a combination of content monetization strategies, including subscription services and partnerships. Clients, which include businesses seeking to enhance their digital presence, can engage with Sidekick's offerings through tailored subscription plans that provide access to exclusive content and expert analyses. Revenue is generated through these subscriptions, along with potential advertising partnerships that allow brands to reach Sidekick's audience. The company also utilizes a B2B approach where businesses can collaborate on specialized content relevant to their industries. Given the firm's focus on delivering customized solutions, the transaction structures are designed to facilitate ongoing relationships with clients, ensuring a steady revenue stream through consistent content updates and strategic insights.Side-Kick is planning to expand its offerings with new products focused on the latest digital trends, with expected launches set for late 2023. The company aims to penetrate additional markets in Asia and strengthen its presence in North America by 2025. Recent funding from the Series A round will be used to support these initiatives, enhancing their product development and marketing strategies.

## Funding rounds

- Series A, Jun 3, 2010 — Kima Ventures, Wekix

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Series A
- Wekix (https://capitalatlas.ai/funds/wekix) — Series A