# Shuyun

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shuyun

- Industry: Software
- Headquarters: Hangzhou, China
- Website: www.shuyun.com
- Total disclosed funding: $14M
- Latest round: Series D (Nov 10, 2023)
- Investors on record: 5

## About

Established in 2011 and based in Hangzhou, China, Shuyun is a company that provides data-driven marketing software products and services, offering integrated software products, data models, and other professional services to consumer and retail brand owners. Headquartered in Hangzhou, with R&D centers in Shanghai and Xi'an, the company employs more than 800 people and serves more than 7,000 customers worldwide. In 2011, it launched its first e-commerce CRM product, and in 2015, it was certified as a national high-tech enterprise. In November 2023, the company closed a round of approximately CNY 100 million series D1 funding.

The company has two software product lines, Kirin and Winner, which mainly provide consumer digital operation services. Kirin is a software that helps retailers build an omni-channel consumer operation platform to realize digital management and asset-based operation of consumers. Winner, on the other hand, is an e-commerce SaaS consumer operation software, mainly for large and medium-sized e-commerce companies, covering mainstream Chinese e-commerce platforms such as Taobao, Douyin and Jitterbug, and supporting branded multi-e-commerce platforms plus public-private domain fusion operations. The company has also created the 'Shuyun Siyuan' brand to provide hosted consumer operation services.

## Funding rounds

- Series D, Nov 10, 2023, $14M — Forebright Capital Management
- Series C, Jun 30, 2023 — Zhencheng Capital
- Series C, Dec 31, 2020 — CAS Investment Management, Weizhi Management
- Series B, May 16, 2014 — Hong Shan
- Series A, Sep 1, 2012 — Hong Shan

## Investors

- Hong Shan — Series A, Series B
- CAS Investment Management (https://capitalatlas.ai/funds/cas-investment-management) — Series C
- Weizhi Management — Series C
- Zhencheng Capital (https://capitalatlas.ai/funds/zhencheng-capital) — Series C
- Forebright Capital Management (https://capitalatlas.ai/funds/forebright-capital-management) — Series D