# Shuru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shuru

- Industry: Internet
- Headquarters: Gurugram, India
- Website: www.shuru.co.in/
- Total disclosed funding: $3.4M
- Latest round: Series A (May 22, 2025)
- Investors on record: 3

## About

Based in India, Shuru is a location-based platform that fosters community engagement and collaboration, allowing users to share local updates and connect with services.Shuru, founded in 2021 and headquartered in Haryana, India, operates a platform dedicated to local community interaction. The company has engaged in 2 deals, with the most recent being a Series A funding round on May 22, 2025, which raised INR 290 million from Krafton, Eximius Ventures, and Omidyar Network India. The current valuation of Shuru stands at INR 1,350 million.Shuru offers a comprehensive location-based platform designed to facilitate community engagement and local problem-solving. The primary service connects users in over 600 cities and 8,000 districts across India, enabling them to share updates, report local issues, and find solutions collaboratively. Additionally, Shuru serves local businesses by providing advertising opportunities to enhance their visibility and reach within their specific geographic areas. Users can engage with the app to find services such as electricians, carpenters, and astrologers, effectively addressing everyday needs and fostering a sense of community involvement. The platform caters to a diverse user base, including local influencers like politicians, social workers, and community leaders, thereby enabling them to amplify their voices and influence within their cities.Shuru generates revenue primarily through advertising partnerships and service listings within its platform. Local businesses can promote their services directly to users in their vicinity, creating a direct-to-consumer revenue model that enhances their market presence. The transactions are structured to allow businesses to showcase their offerings while users access valuable local information and services. Pricing plans typically involve a fee for service listings and advertising placements, allowing businesses to reach potential customers effectively. By leveraging user-driven content and local business engagement, Shuru cultivates a mutually beneficial ecosystem that drives its financial sustainability.In May 2025, Shuru raised INR 290 million in Series A funding led by Krafton, which will be utilized to expand its user base, enhance product features, and strengthen operations across cities and sub-districts in India.

## Funding rounds

- Series A, May 22, 2025, $3.4M — Krafton, Omidyar Network India, Eximius Ventures

## Investors

- Krafton — Series A
- Omidyar Network India (https://capitalatlas.ai/funds/omidyar-network-india) — Series A
- Eximius Ventures (https://capitalatlas.ai/funds/eximius-ventures) — Series A