# Showroom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/showroom

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.byshowroom.com
- Total disclosed funding: $17M
- Latest round: Series A (Jul 1, 2016)
- Investors on record: 4

## About

Showroom, Inc. is a Los Angeles-based company that provides innovative solutions for the furniture and interior design industry, focusing on luxury staging, furniture rental, and bespoke manufacturing.Founded in 2016 in Los Angeles, US, Showroom, Inc. specializes in interior design and related services. The company was founded by Julian Buckner, who leads as CEO. In July 2016, Showroom, Inc. raised USD 16.5 mn in Series A funding, led by 8VC, with participation from Draft Ventures, LeFrak, and MetaProp. This funding marked a pivotal moment for the company, enabling it to enhance its operations and expand its service offerings.Showroom, Inc. specializes in providing a comprehensive suite of products and services within the furniture and interior design sector. Its core offerings encompass full-scope interior design, luxury staging, furniture rental, and bespoke manufacturing. Utilizing proprietary technology and a unique distribution model, the company delivers innovative solutions tailored to meet the diverse needs of residential and commercial clients. The target clientele includes homeowners, real estate professionals, and businesses seeking to optimize their interior spaces. The company's products and services are marketed primarily to urban markets across North America and select international locations, catering to a wide demographic that values design quality and customization.The company operates on a direct-to-consumer model, generating revenue through a combination of service fees for interior design and staging, as well as rental agreements for furniture and bespoke manufacturing contracts. Revenue transactions typically occur when clients engage the firm for comprehensive design services, followed by options for rental furniture or custom pieces. Pricing structures are aligned with the level of service provided, focusing on high-value solutions for an upscale market. The firm may also engage in partnerships with real estate firms to enhance staging services, thereby expanding its reach and client base while solidifying its position within the industry.Showroom, Inc. is strategically focused on expanding its product offerings and geographic reach. With recent Series A funding of USD 16.5 mn raised in July 2016, the company plans to develop new products tailored for upscale markets and enhance its existing service capabilities. The funding will be utilized to support the development of innovative solutions and to target expansion into new urban markets within North America and select international locations by 2024, aiming to capture a broader clientele and reinforce its presence in the luxury interior design sector.

## Funding rounds

- Series A, Jul 1, 2016, $17M — Draft Ventures, 8VC, MetaProp, LeFrak

## Investors

- Draft Ventures (https://capitalatlas.ai/funds/draft-ventures) — Series A
- 8VC (https://capitalatlas.ai/funds/8vc) — Series A
- MetaProp (https://capitalatlas.ai/funds/metaprop) — Series A
- LeFrak (https://capitalatlas.ai/funds/lefrak) — Series A