# Showpad NV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/showpad

- Industry: Software
- Headquarters: Ghent, Belgium
- Website: www.showpad.com
- Total disclosed funding: $105M
- Latest round: Series D (Jun 28, 2019)
- Investors on record: 4

## About

Founded in 2011 and based in Ghent, Belgium, Showpad NV provides an online platform that helps sales teams to improve customer engagement by sharing the right sales content, creating interactive experiences for buyers through personalized sales content, and analyzing the contents used, sales, engaging prospects and closed deals. In August 2025, Vector Capital agreed to acquire Showpad NV from Hummingbird Ventures, Dawn Capital, Columbia Lake Partners, Insight Partners, and Korelya Capital. As part of the deal, Insight Partners will reinvest in the business. Following the transaction, Vector Capital announced that Showpad NV and Bigtincan would combine to operate under the Showpad NV brand.

## Funding rounds

- Series D, Jun 28, 2019, $36M — Insight Partners, Hummingbird Ventures, Dawn Capital, Korelya Capital
- Series C, Jan 18, 2018, $25M — Insight Partners
- Series C, May 26, 2016, $34M — Insight Partners, Hummingbird Ventures, Dawn Capital
- Series B, Nov 6, 2014, $7.7M — Hummingbird Ventures, Dawn Capital
- Series A, Mar 11, 2013, $2M — Hummingbird Ventures

## Investors

- Hummingbird Ventures (https://capitalatlas.ai/funds/hummingbird-ventures) — Series A, Series B, Series C, Series D
- Dawn Capital (https://capitalatlas.ai/funds/dawn-capital) — Series B, Series C, Series D
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C, Series D
- Korelya Capital (https://capitalatlas.ai/funds/korelya-capital) — Series D