# Showfields

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/showfields

- Industry: Retail
- Headquarters: Brooklyn, US
- Website: www.showfields.com
- Total disclosed funding: $9M
- Latest round: Seed (Feb 22, 2019)
- Investors on record: 4

## About

Showfields Inc. is a unique retail concept that combines physical and digital shopping experiences, showcasing a variety of curated brands and products in an engaging environment.Showfields Inc., founded in 2017, operates as a retail company focused on creating immersive shopping experiences. The founders, Amir Zwickel and Katie Hunt, have a history of innovation in retail. With headquarters in Brooklyn, US, the company has raised USD 9.00 mn in a SEED funding round led by Hanaco Venture Capital, alongside Communitas Capital Partners, Rainfall Ventures, and SWaN & Legend Venture Partners. The recent funding round in October 2023 marked the total amount raised at USD 9.00 mn and came on the heels of two deals, including a filing for Chapter 11 bankruptcy protection.Showfields Inc. offers a range of curated retail experiences that showcase a diverse selection of brands and products. Their services focus on bridging the gap between online and offline shopping, offering customers a unique environment where they can interact with products first-hand. The company caters to both established brands and emerging startups, providing a platform for them to reach a wider audience. Their offerings include various product categories, enhancing the shopping experience for consumers across different demographics.The revenue model for Showfields Inc. is primarily based on retail sales from their physical locations, where customers can purchase products on-site. The company engages in direct-to-consumer transactions, allowing consumers to browse and buy products in a bespoke retail environment. Their financial performance is linked to the volume of sales from both exclusive brands and featured products, with pricing strategies tailored to attract a diverse customer base.Looking ahead, Showfields Inc. plans to develop new retail locations and expand its presence into additional markets to enhance brand visibility and customer engagement. As part of its growth strategy, the company will utilize the recent SEED funding of USD 9.00 mn to support the opening of new stores and to revamp their existing retail concepts. Following the recent filing for Chapter 11 bankruptcy protection in October 2023, the focus will also include strategic restructuring and potential collaborations with brands to drive new revenue streams.

## Funding rounds

- Seed, Feb 22, 2019, $9M — Rainfall Ventures, SWaN & Legend, Communitas Capital Partners, Hanaco Venture Capital

## Investors

- Rainfall Ventures (https://capitalatlas.ai/funds/rainfall-ventures) — Seed
- SWaN & Legend (https://capitalatlas.ai/funds/swan-legend) — Seed
- Communitas Capital Partners (https://capitalatlas.ai/funds/communitas-capital-partners) — Seed
- Hanaco Venture Capital (https://capitalatlas.ai/funds/hanaco-venture-capital) — Seed