# ShotTracker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shottracker

- Industry: Consumer Products
- Headquarters: Merriam, US
- Website: http://www.shottracker.com
- Total disclosed funding: $15M
- Latest round: Series A (May 16, 2018)
- Investors on record: 10

## About

ShotTracker Inc. provides advanced AI-driven statistical analysis and video tools for basketball, enhancing performance insights for coaches and players across various levels of the sport.ShotTracker Inc. was founded in 2013 in Merriam, US, specializing in AI-driven analytics for basketball. The company has not undergone any major pivots in its business strategy. The founders, Bruce Ianni and Davyeon Ross, have experience in sports technology, and CEO Bill Moses continues to lead the organization. ShotTracker has successfully raised a total amount of USD 11.00 mn, with its most recent funding round being an Angel round led by Verizon Ventures, along with participation from Evertz Technologies Limited. The company has completed 7 funding deals.ShotTracker specializes in AI-driven video, statistical analysis, and analytic tools tailored for basketball. Their core product offerings include advanced analytics platforms designed to capture and analyze game data, providing insights for coaches, players, and organizations at all levels of the sport. The technology enables real-time tracking of player performance and game dynamics, facilitating deeper engagement and strategic decision-making. Key client segments consist of collegiate programs, professional teams, coaches, scouts, and broadcast teams, enhancing their operations through data-driven insights. ShotTracker's solutions are deployed across various geographical markets, including the United States, where they are particularly prominent in major basketball leagues and programs.ShotTracker generates revenue through a model that includes subscriptions and partnerships with sports organizations and institutions. Clients engage with the company to access its suite of proprietary analytics and video tools, typically under an annual or multi-year subscription framework. These agreements provide users with continuous access to the platform's features, which may include flagship products that enhance fan engagement, coaching strategies, and performance analytics. The structure allows for tailored pricing based on the specific needs and scale of the client, encompassing teams at different competitive levels, from high school to professional leagues. Transactions are focused on B2B relationships, where institutional clients seek to leverage data insights for improved performance and enhanced audience connections.ShotTracker Inc. is focused on launching new analytic tools aimed at enhancing player performance metrics and coaching strategies, with anticipated releases in the upcoming quarters. The company plans to expand into international markets, particularly targeting Europe and Asia by mid-2025. Recent funding, including USD 11.00 mn from its latest investment, will support these initiatives, helping to accelerate product development and market entry efforts.

## Funding rounds

- Series A, May 16, 2018, $10M — Greycroft, SeventySix Capital, IrishAngels, KCRise Fund, ward.ventures, Elysian Park Ventures
- Seed, Oct 19, 2016, $5M — Greycroft, IrishAngels, Sovereign's Capital, R/GA Ventures, Service Provider Capital, ward.ventures, Elysian Park Ventures
- Angel, May 25, 2016 — J. Hunt Holdings

## Investors

- J. Hunt Holdings (https://capitalatlas.ai/funds/j-hunt-holdings) — Angel
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed, Series A
- Sovereign's Capital (https://capitalatlas.ai/funds/sovereign-s-capital) — Seed
- R/GA Ventures (https://capitalatlas.ai/funds/r-ga-ventures) — Seed
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Seed
- ward.ventures — Seed, Series A
- Elysian Park Ventures (https://capitalatlas.ai/funds/elysian-park-ventures) — Seed, Series A
- SeventySix Capital (https://capitalatlas.ai/funds/seventysix-capital) — Series A
- KCRise Fund (https://capitalatlas.ai/funds/kcrise-fund) — Series A