# Shots

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shots

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.shots.com
- Total disclosed funding: $13M
- Latest round: Series A (Apr 22, 2015)
- Investors on record: 9

## About

Shots is a podcast network focused on producing and distributing diverse podcast content across various platforms, engaging audiences with entertainment, sports, and lifestyle topics.Shots, founded in 2013 in San Francisco, US, specializes in podcast production and distribution. In September 2015, the company raised USD 4 million in funding led by DCM Ventures. The founder's history is not publicly documented. There are no mentions of company pivots or subsidiaries.Shots Podcast Network is primarily engaged in the production and distribution of a diverse range of podcast content aimed at various audience segments. The company's core offerings include popular shows such as the “Full Send Podcast,” “One Night With Steiny,” “Theo Von,” and “The Rush With Maxx Crosby,” among others. These podcasts cater to listeners who are interested in entertainment, humor, sports, and lifestyle topics, providing engaging conversations and unique perspectives. The company's products serve a global audience, with distribution channels that include platforms like YouTube, TikTok, and Instagram, thereby reaching demographic markets in North America, Europe, and beyond. By leveraging partnerships with various influencers and personalities, Shots Podcast Network effectively engages a broad client base that includes both casual listeners and dedicated podcast enthusiasts.The revenue structure of Shots Podcast Network is centered around direct-to-consumer transactions, partnerships, and sponsorships, forming a multifaceted revenue model. The firm generates income through advertising revenue from sponsored content within its podcasts, alongside potential subscription models or partnership agreements with content creators that may include revenue sharing based on audience engagement metrics. Typical transactions involve advertisers purchasing ad slots within specific episodes or series, providing a steady stream of revenue linked to listener engagement. The company’s flagship podcasts, known for their strong followings and high listener retention rates, command premium pricing for advertising opportunities, reflecting their marketability and audience reach. Overall, the revenue model is designed to capitalize on the growing popularity of podcast consumption in various geographical markets, ensuring a robust financial footing.Shots is focused on expanding its podcast offerings and enhancing its market presence. The recent funding of USD 4 million raised in September 2015 will be utilized to support the design and launch of new podcast series aimed at broader demographics and to explore entry into new geographic markets, specifically targeting audiences in Asia and South America by 2025. The company aims to leverage its existing partnerships and explore new collaborations to broaden its reach and enhance content diversity.

## Funding rounds

- Series A, Apr 22, 2015, $10M — Upfront, WI Harper Group, 500 Global, Major League Baseball Players Pension Plan, LAUNCH, Maven
- Seed, Nov 1, 2013, $2.7M — WI Harper Group, NALA Investments, Social Starts, Maven, Soma Capital Management

## Investors

- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Seed, Series A
- NALA Investments — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Maven (https://capitalatlas.ai/funds/maven) — Seed, Series A
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Major League Baseball Players Pension Plan — Series A
- LAUNCH (https://capitalatlas.ai/funds/launch) — Series A