# Shot Scope Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shot-scope-technologies

- Industry: Consumer Products
- Headquarters: Edinburgh, UK
- Website: www.shotscope.com
- Total disclosed funding: $9.1M
- Latest round: Series B (Jul 31, 2024)
- Investors on record: 6

## About

Based in the United Kingdom, Shot Scope Technologies Limited specializes in innovative golf technology designed to enhance golfers' performance through advanced analytics and real-time tracking features.Shot Scope Technologies Limited, founded in 2014 and headquartered in Edinburgh, UK, produces high-tech equipment for golfers, including GPS watches and shot tracking systems. The company was co-founded by David Hunter, who has a background in technology and entrepreneurship. Shot Scope has successfully completed 6 deals with its most recent funding round occurring on July 31, 2024, where it raised EUR 7.8 million in SERIES B funding led by Guinness Global Investors, with participation from Equity Gap, Growthdeck, Scottish Enterprise, and The SidebySide Partnership. The total amount raised to date is EUR 7.8 million.Shot Scope Technologies Ltd. specializes in innovative golf technology products that enhance the performance and experience of golfers. Their primary offerings include GPS watches, laser rangefinders, and shot tracking systems, utilizing advanced data analytics to provide players with insights about their game. The GPS watches, including the V5 and G6 models, allow users to access course information and track performance in real-time, while the laser rangefinders offer precise distance measurements to improve shot accuracy. The shot tracking technology records each stroke, delivering over 100 statistics for players to analyze their performance. These products are marketed primarily towards individual golfers and enthusiasts across the United States, Europe, Australia, and New Zealand.Shot Scope generates revenue through direct sales of its proprietary golf technology products, including flagship offerings such as the V5 GPS watch priced at EUR 159.99 and various laser rangefinders. The company operates a direct-to-consumer business model, allowing customers to purchase products online. Additionally, Shot Scope’s subscription-free app enhances the product value, providing users with ongoing performance analytics without recurring fees, promoting customer loyalty and repeat purchases.In July 2024, Shot Scope Technologies Limited raised EUR 7.8 million in SERIES B funding to expand its market reach and enhance research and technology for 60 million golfers worldwide. The company aims to launch new products and improve existing offerings, with specific plans to penetrate additional markets in Europe and North America by 2025. This funding will significantly support their initiatives and bolster their presence in the global golf technology sector.

## Funding rounds

- Series B, Jul 31, 2024, $8.5M — Equity Gap, Growthdeck, Scottish Enterprise, The SidebySide Partnership, Guinness Global Investors
- Seed, Jun 30, 2015, $0.7M — Old College Capital, Equity Gap, Scottish Enterprise

## Investors

- Old College Capital (https://capitalatlas.ai/funds/old-college-capital) — Seed
- Equity Gap (https://capitalatlas.ai/funds/equity-gap) — Seed, Series B
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Seed, Series B
- Growthdeck — Series B
- The SidebySide Partnership (https://capitalatlas.ai/funds/the-sidebyside-partnership) — Series B
- Guinness Global Investors (https://capitalatlas.ai/funds/guinness-global-investors) — Series B