# Shore Trade Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shore-trade-pty

- Industry: Internet
- Headquarters: Sydney, Australia
- Website: www.shoretrade.com
- Total disclosed funding: $8.1M
- Latest round: Series A (Mar 8, 2021)
- Investors on record: 3

## About

Based in Australia, Shore Trade Pty. Ltd. operates a digital marketplace that connects seafood buyers with fisheries, streamlining wholesale seafood procurement through a user-friendly platform.Shore Trade Pty. Ltd. was founded in 2018 and is headquartered in Sydney, Australia. The company operates as a digital marketplace facilitating the wholesale purchase of seafood. The firm has completed a total of 3 deals, with the most recent deal occurring on March 8, 2021. During this Series A funding round, the company raised AUD 8 million, co-led by Investible and Luxem, with participation from Vulpes Investment Management. The total amount raised to date is AUD 8 million, and the current company valuation is AUD 78 million. The CEO of the company is Nicholas Reid, while the founder, Peter Manettas, has not publicly detailed previous ventures in available resources.ShoreTrade operates as a digital marketplace connecting buyers with fisheries to facilitate the wholesale purchase of seafood. Its core offerings include a robust platform that allows users to search for seafood products based on specific criteria, track shipments in real-time, and access detailed information about the catch, including the name, catchment region, and seller ratings. This service simplifies the procurement process for retailers, wholesalers, and food service establishments, such as hotels and restaurants, by providing a user-friendly interface available on iPhone, Android, and the web. ShoreTrade's primary customer base includes seafood wholesalers, processors, and retailers situated in various geographical markets, including Sydney, Australia, and potentially expanding to other regions where seafood demand is high.ShoreTrade generates revenue through transaction fees associated with the purchase of seafood products on its platform. The company employs a straightforward pricing structure where buyers pay for selected products along with any associated delivery costs, rather than incurring monthly subscription fees. Buyers can utilize various payment options, including credit card payments and account credits, ensuring a seamless transaction experience. ShoreTrade is set to introduce Buy Now, Pay Later services and its financing solution, ShorePay, specifically for the seafood industry. This transactional model facilitates B2B interactions, allowing businesses to directly source fresh seafood from approved fisheries while maintaining real-time updates throughout the delivery process.In March 2021, Shore Trade Pty. Ltd. raised AUD 8 million in a Series A round to support its expansion efforts. The company plans to use the funding to extend its operations into new markets, including China, Hong Kong, Malaysia, Singapore, New Zealand, and the US. These initiatives are aimed at broadening ShoreTrade's reach in the seafood procurement market, increasing accessibility for buyers and enhancing the platform's offerings.

## Funding rounds

- Series A, Mar 8, 2021, $6.1M — Vulpes Investment Management, Investible, LUXEM
- Seed, Oct 23, 2018, $2M — Investible

## Investors

- Investible (https://capitalatlas.ai/funds/investible) — Seed, Series A
- Vulpes Investment Management (https://capitalatlas.ai/funds/vulpes-investment-management) — Series A
- LUXEM (https://capitalatlas.ai/funds/luxem) — Series A