# Shopzilla

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopzilla

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.shopzilla.com
- Total disclosed funding: $75M
- Latest round: Series C (May 5, 2000)
- Investors on record: 7

## About

Based in California, US, and founded in 1996, Shopzilla Inc., currently known as Connexity, Inc., is a technology and data-driven performance marketing company that started as a comparison-shopping website called Bizrate.com, eventually changing its name to Shopzilla in 2004. In February 2014, it acquired Connexity, a programmatic media buying and optimization space. In the same year, Shopzilla changed its name in September to Connexity Inc. to reflect a change in focus. As of July 2021, Connexity, Inc. has additional offices in London, UK and Karlsruhe, Germany, and has appointed Bill Glass as its CEO. In the same month, Taboola, Inc. agreed to acquire Connexity, Inc. from Symphony Technology Group for USD 800 million.

Connexity, Inc. is an e-Commerce media platform on the open web with clients including clients include Walmart, Wayfair, Skechers, Macy’s, eBay and Otto. The company operates shopping websites, including Shopzilla.com and manages a portfolio of online shopping brands that helps publishers, retailers, and influencers discover, review, and buy goods online. It drives its merchant business using contextual signals, alongside direct relationships with publishers.

In 2020, Connexity, Inc. generated USD 172 million in revenue, USD 78 million of ex-TAC gross profit, and USD 38 million of adjusted EBITDA.

## Funding rounds

- Series C, May 5, 2000, $50M — AllegisCyber Capital, HarbourVest Partners, Mission Ventures, Westar Capital, Hambrecht & Quist, Vignette, Attractor Ventures
- Series B, May 18, 1999, $20M — AllegisCyber Capital, Mission Ventures, Hambrecht & Quist, Attractor Ventures
- Series A, Jul 27, 1998, $4.5M — AllegisCyber Capital, Mission Ventures

## Investors

- AllegisCyber Capital (https://capitalatlas.ai/funds/allegiscyber-capital) — Series A, Series B, Series C
- Mission Ventures (https://capitalatlas.ai/funds/mission-ventures) — Series A, Series B, Series C
- Hambrecht & Quist (https://capitalatlas.ai/funds/hambrecht-quist) — Series B, Series C
- Attractor Ventures (https://capitalatlas.ai/funds/attractor-ventures) — Series B, Series C
- HarbourVest Partners (https://capitalatlas.ai/funds/harbourvest-partners) — Series C
- Westar Capital (https://capitalatlas.ai/funds/westar-capital) — Series C
- Vignette — Series C