# ShopWell Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopwell-labs

- Industry: Internet
- Headquarters: Redwood City, US
- Website: www.shopwell.com
- Total disclosed funding: $2.8M
- Latest round: Series C (Jul 28, 2011)
- Investors on record: 3

## About

ShopWell Labs, Inc. is a technology company specializing in personalized nutrition solutions, offering tailored dietary recommendations and meal planning services to enhance health and wellness.Founded in 2005 and headquartered in Redwood City, US, ShopWell Labs, Inc. focuses on providing innovative food technology solutions. The company was acquired by Innit in February 2017, although specific financial terms of the deal were not disclosed. The founder, Sarah Hunter, has a background in health technology, contributing to the company's vision of personalized nutrition. Since its inception, the firm has engaged in 7 deals, raising a total of USD 3.40 mn, with its latest funding round led by Finistere Ventures and completed in 2017.ShopWell Labs offers a Food Intelligence Platform that utilizes advanced computational models for personalized nutrition guidance and meal planning. The platform features product scoring for over 2 million food items, enabling tailored recommendations based on users' health goals. The services cater to both end-users, including consumers and healthcare professionals, while also partnering with major companies like Google and Walmart to enhance their health offerings. Key features include automated cooking, meal planning, and grocery e-commerce designed for diverse geographical markets, including North America and Europe.ShopWell Labs generates revenue through strategic business-to-business partnerships and subscription services aimed at both consumers and businesses. The platform's B2B agreements with large retailers and healthcare organizations leverage its technology for improved nutrition solutions. For individual users, subscription access to personalized meal planning and cooking instructions forms a core part of its revenue model, incorporating flagship offerings like meal plans and tailored grocery lists.In line with its growth strategy, ShopWell Labs plans to expand its Food Intelligence Platform with new products aimed at enhancing user experience and adoption in various markets. The company is targeting expanded operations in North American and European regions by the end of 2024. Recent funding of USD 3.40 mn will support these initiatives, particularly in enhancing technological capabilities and scaling operations to meet growing demand. The acquisition by Innit in February 2017 is expected to further facilitate these growth plans.

## Funding rounds

- Series C, Jul 28, 2011, $2.8M — New Venture Partners, Prolog Ventures, IDEO

## Investors

- New Venture Partners (https://capitalatlas.ai/funds/new-venture-partners) — Series C
- Prolog Ventures (https://capitalatlas.ai/funds/prolog-ventures) — Series C
- IDEO — Series C