# Shoptagr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shoptagr

- Industry: Internet
- Headquarters: Tel Aviv, Israel
- Website: www.shoptagr.com
- Total disclosed funding: $25M
- Latest round: Series A (Oct 14, 2021)
- Investors on record: 5

## About

Shoptagr Ltd. is a digital shopping tool that enhances the online purchasing experience by providing users with features to track prices and apply coupon codes efficiently.Founded in 2014 in Tel Aviv, Israel, Shoptagr Ltd. offers a browser extension and mobile application for online shoppers. The founders, Jonathan Friedman and Ronen Hoch, have not been mentioned as having previously founded other companies. In October 2021, the company raised USD 25 mn in Series A funding, led by Target Global, with participation from Altair Capital, MoreTech Ventures, and NFX. This funding round marks the fourth deal for the firm, with a total amount raised of USD 25 mn.Shoptagr's primary offerings include a browser extension and a mobile application designed to enhance online shopping experiences. The browser extension operates across various e-commerce platforms, allowing users to save products for future consideration and receive alerts regarding price drops or stock availability. Additionally, the mobile app enables easy comparison of credit card rewards during checkout. The target user base includes frequent online shoppers in the United States, Canada, and select European markets.Shoptagr generates revenue primarily through partnerships with retailers and a commission structure related to coupon application and cash-back transactions. Users can access the platform for free, with the service enhancing their online shopping experience. When purchases are made using the Shoptagr extension or app, it automatically finds and applies the best coupons, sharing a portion of the savings with participating retailers.Following the recent funding round in October 2021, Shoptagr Ltd. plans to expand its team and increase investments in AI, machine learning, and predictive analytics. The company aims to scale its user base and explore adjacent market opportunities. Specific details regarding upcoming products or targeted geographic expansions have not been disclosed.

## Funding rounds

- Series A, Oct 14, 2021, $25M — Altair Capital, Target Global, NFX, MoreTech Ventures
- Angel, Jan 27, 2014 — Wadi Ventures

## Investors

- Wadi Ventures (https://capitalatlas.ai/funds/wadi-ventures) — Angel
- Altair Capital — Series A
- Target Global (https://capitalatlas.ai/funds/target-global) — Series A
- NFX (https://capitalatlas.ai/funds/nfx) — Series A
- MoreTech Ventures (https://capitalatlas.ai/funds/moretech-ventures) — Series A