# Shopstar Pty. Ltd.,

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopstar-pty-ltd

- Industry: Internet
- Headquarters: Cape Town, South Africa
- Website: http://www.shopstar.co.za
- Latest round: Series C (May 31, 2022)
- Investors on record: 1

## About

Based in Cape Town, South Africa, and founded in 2013, Shopstar Pty. Ltd. is a provider of an online business selling platform using a SaaS solution that enables e-commerce to help local and small entrepreneurs reach more customers. In May 2022, Shopstar Pty. Ltd. raised Series C funding led by investor Launch Africa Ventures. As of March 2024, the company is led by CEO Chris Edington.

The company's product suite includes a no-code drag-and-drop designer for creating visually stunning stores, along with features like social selling and dropshipping to expand reach and increase sales. Shopstar offers functionalities for product listing, inventory management, order processing, and customer relationship management. The platform integrates with a marketplace for dropshipping, a fulfilment method where a third party stores and ships products on behalf of the seller. Moreover, the company offers options like Shopstar Boost to assist businesses in setting up their online stores swiftly.

The company generates revenue through its monthly subscription, which costs R 25 up to 25 products, R 237.50 up to 100 products, and R 370 for unlimited products. In addition, the company also generates revenue by offering an online marketing subscription plan, which costs R 1999 for ignition, R 2999 for liftoff, and R 3999 for orbit.

The company plans to use the March 2024 funding to create more tools for small businesses to start and for future growth.

## Funding rounds

- Series C, May 31, 2022 — Launch Africa Ventures

## Investors

- Launch Africa Ventures (https://capitalatlas.ai/funds/launch-africa-ventures) — Series C