# Shoppin'

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shoppin

- Industry: Internet
- Headquarters: Gurugram, India
- Website: www.shoppin.app/
- Total disclosed funding: $3M
- Latest round: Seed (Nov 11, 2025)
- Investors on record: 2

## About

Founded in 2024 and based in Haryana, India, USAR Commerce Technologies Pvt. Ltd. doing business as Shoppin' is a digital platform that enhances the shopping experience for fashion enthusiasts, allowing users to discover and organize outfits tailored to their style preferences while streamlining the purchasing process. In November 2025, Shoppin' raised USD 3 million in seed funding from new investor Mixi Global Investments and returning investor Info Edge Ventures. Shoppin' provides an innovative platform for digital personal shopping. Shoppin' offers a unique digital personal shopping experience that caters to fashion-savvy consumers seeking to streamline their purchasing journey. The core product is a platform that allows users to upload fashion references, such as images from their photo library, to discover inspired outfits available across the Indian internet. Additionally, users can search for specific items or trends, such as a red ribbed bodycon midi dress with a bow, to find products that align with their style preferences. The service also includes the ability to create personalized digital wardrobes, enabling users to organize their fashion selections into collections and wishlists tailored for various occasions. Targeted primarily at fashion enthusiasts in India, Shoppin' aims to provide a comprehensive solution for consumers looking to enhance their style while saving time and effort in the shopping process. Shoppin' operates under a direct-to-consumer model, facilitating transactions between fashion-conscious users and an array of online retailers. Users may engage with the platform by joining a waitlist for access to personal shopping services, which suggests a potential subscription or membership-based revenue stream. The transaction structure revolves around affiliate partnerships with retailers, where Shoppin' earns a commission on sales generated through its platform. While specific pricing plans for individual services or products are not disclosed, the company's offerings seem designed to attract a broad audience, ensuring that users can easily navigate and purchase garments that fit their fashion aspirations. The flagship service centers around personalized outfit discovery and digital wardrobe creation, catering to a diverse clientele within the competitive online fashion market. In January 2025, Shoppin' raised USD 1 million in pre-seed funding from Info Edge Ventures. The company intends to utilize this funding to expand its team and enhance its platform. Future growth plans include launching new features designed to improve user engagement and satisfaction. Shoppin' is strategically looking to expand its services beyond India into neighboring markets by the end of 2025, aiming to increase its reach among fashion-conscious consumers in the region.

## Funding rounds

- Seed, Nov 11, 2025, $3M — MIXI Global Investments, InfoEdge Ventures

## Investors

- MIXI Global Investments (https://capitalatlas.ai/funds/mixi-global-investments) — Seed
- InfoEdge Ventures (https://capitalatlas.ai/funds/infoedge-ventures) — Seed