# Shopperception

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopperception

- Industry: Software
- Headquarters: Newark, US
- Website: www.shopperception.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Jan 1, 2014)
- Investors on record: 2

## About

Shopperception is a technology company focused on enhancing the retail shopping experience through innovative analytics solutions that capture and interpret shopper behavior at the shelf level.Founded in 2011 in Newark, US, Shopperception specializes in providing analytics solutions for retail, focusing on shopper behavior. It has successfully completed 3 deals, with the most recent round being Seed funding of USD 0.72 mn raised in January 2014 from NXTP Ventures. Ariel Di Stefano is both the Founder and CEO, leading the company with a vision for innovative retail analytics.Shopperception offers advanced in-store analytics tools that leverage computer vision and machine learning to gather real-time data on consumer interactions with products. Their solutions aim to optimize product placement, understand shopper pathways, and enhance inventory management, catering to major retailers, brand manufacturers, and advertising agencies in North America and Europe.The revenue model of Shopperception is primarily subscription-based, where clients pay for ongoing access to the analytics platform. Contracts are usually annual or multi-year, ensuring consistent insights into shopper behavior and a reliable revenue stream for the company, while enabling scalable and customizable solutions tailored to client needs.Looking ahead, Shopperception plans to leverage its recent Seed funding of USD 0.72 mn to develop new products aimed at enhancing retail analytics capabilities. The company is also targeting expansion into additional North American markets by mid-2025, alongside exploring opportunities for growth in selected European regions. The funding will be instrumental in supporting these initiatives and facilitating the launch of new features to better serve its clients.

## Funding rounds

- Seed, Jan 1, 2014, $0.7M — NXTP Ventures
- Seed, Oct 30, 2013 — Alta Ventures Mexico
- Seed, Jul 1, 2012, $0.2M — NXTP Ventures

## Investors

- NXTP Ventures (https://capitalatlas.ai/funds/nxtp-ventures) — Seed
- Alta Ventures Mexico (https://capitalatlas.ai/funds/alta-ventures-mexico) — Seed