# Shopper Comércio Alimentício Ltda.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopper-comercio-alimenticio-ltda

- Industry: Retail
- Headquarters: Sao Paulo, Brazil
- Website: www.shopper.com.br
- Total disclosed funding: $53M
- Latest round: Series C (Dec 13, 2021)
- Investors on record: 8

## About

Shopper Comércio Alimentício Ltda. provides an efficient online grocery shopping service in Brazil, focusing on convenience through subscription-based models.Founded in 2015 in São Paulo, Brazil, Shopper Comércio Alimentício Ltda. specializes in online grocery shopping. The company has undergone strategic developments but remains focused on delivering a seamless shopping experience. The CEO, Fábio Blanco, leads the company alongside founders Bruna Vaz, Fábio Blanco, and Rohit Gupta. In December 2021, the company raised BRL 170 million in a Series C funding round, led by GIC, with participation from Floating Point, Minerva S/A, Quartz, and Oikos Venture Capital. This round marks a significant milestone as it constitutes the total amount raised to date.Shopper offers a variety of subscription models for online grocery shopping, including "Compra Programada" for non-perishable items, "Programada Fresh" for fresh produce and dairy, "Compra Única" for one-time orders, and "Pet.Shopper" for pet supplies. Their service allows customers to curate shopping lists that can be scheduled for automated delivery, targeting busy households and individuals in urban Brazilian markets seeking efficient grocery solutions.Shopper generates revenue through its subscription-based model, allowing customers to create personalized shopping experiences with preferred delivery schedules. The model supports direct-to-consumer sales, positioning Shopper as a viable alternative to traditional grocery shopping. While specific product pricing is not publicly disclosed, the company's strategy is to maintain competitive pricing to attract and retain a diverse customer base.Following the BRL 170 million raised in Series C funding in December 2021, Shopper will focus on accelerating growth and launching a new business front. Plans include expanding to additional cities within São Paulo to further meet the increasing demand for online grocery services.

## Funding rounds

- Series C, Dec 13, 2021, $30M — GIC, Oikos Venture Capital, Floating Point, Quartz, Minerva S/A
- Series B, Mar 11, 2021, $22M — OIKOS Wealth Management, FJ Labs, Floating Point, Quartz, Minerva S/A
- Series B, Jun 26, 2020 — FJ Labs
- Series A, Apr 15, 2020 — Quartz
- Seed, Apr 23, 2019, $1.1M — Canary

## Investors

- Canary (https://capitalatlas.ai/funds/canary) — Seed
- Quartz (https://capitalatlas.ai/funds/quartz) — Series A, Series B, Series C
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series B
- OIKOS Wealth Management — Series B
- Floating Point (https://capitalatlas.ai/funds/floating-point) — Series B, Series C
- Minerva S/A — Series B, Series C
- GIC — Series C
- Oikos Venture Capital (https://capitalatlas.ai/funds/oikos-venture-capital) — Series C