# Shoppable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shoppable

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.shoppable.com
- Total disclosed funding: $3.5M
- Latest round: Series A (Aug 2, 2016)
- Investors on record: 3

## About

Shoppable is a technology company providing innovative e-commerce solutions that enhance online shopping experiences by integrating seamless transaction capabilities across various digital platforms.Founded in 2011 and headquartered in New York, US, Shoppable provides a universal checkout solution that simplifies online transactions. The company raised its Series A funding round of USD 3.5 mn in August 2016, with investors including MI Ventures, Canary Ventures, and On Grid Ventures. Heather Udo serves as both CEO and one of the founders of the company.Shoppable® offers a suite of e-commerce solutions designed to facilitate seamless online transactions across various digital platforms. Their flagship product, Shoppable® DTC Lite™, enables businesses to transform existing websites into commerce-enabled platforms, allowing for direct fulfillment with preferred retailers. The Shoppable® Universal Checkout API simplifies transactions by allowing purchases from multiple retailers in a single transaction. Additionally, the Shoppable® Instant Shop allows users to monetize website traffic and social media presence by curating products from integrated merchants.Shoppable® generates revenue through transaction fees from its Universal Checkout API and commissions from sales via the Instant Shop feature. Their revenue model includes direct-to-consumer sales through Shoppable® DTC Lite™, which helps businesses manage order fulfillment and maintain customer relationships. The company offers tailored pricing plans, allowing clients to select packages based on their e-commerce needs, creating an efficient processing system for both B2B and consumer-facing clients.Following the Series A funding of USD 3.5 mn in August 2016, Shoppable aims to expand its product offerings, including upcoming enhancements to its Universal Checkout API and new features for the Instant Shop. The company plans to target new markets across North America and Europe by 2024, utilizing the recent funding to bolster development and marketing efforts, ensuring a robust approach to capturing additional market share.

## Funding rounds

- Series A, Aug 2, 2016, $3.5M — Canary Venture Partners, MI Ventures, On Grid Ventures

## Investors

- Canary Venture Partners (https://capitalatlas.ai/funds/canary-venture-partners) — Series A
- MI Ventures (https://capitalatlas.ai/funds/mi-ventures) — Series A
- On Grid Ventures (https://capitalatlas.ai/funds/on-grid-ventures) — Series A