# ShopKirana E-Trading Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopkirana-e-trading-private

- Industry: Software
- Headquarters: Indore, India
- Website: www.shopkirana.com/
- Total disclosed funding: $43M
- Latest round: Series C (Jan 25, 2022)
- Investors on record: 15

## About

Founded in 2014 by Sumit Ghorawat, CEO Tanu Tejas Saraswat and Deepak Dhanotiya and headquartered in Indore, India, ShopKirana E-Trading Private Limited operates as a digital marketplace focused on connecting small retailers with manufacturers. In?March 2026, Trustroot has acquired 26.14% minority stake in ?ShopKirana E-Trading Private Limited from InfoEdge Ventures for USD 32.97 million.

ShopKirana operates a B2B commerce platform that specializes in technology and supply chain innovations to support retailers throughout India. Their core offerings comprise a user-friendly retailer app for online ordering, delivery, and payment solutions, aimed at streamlining the procurement process for small shops in tier II cities, which represent over 90% of India's retail market. The platform enables retailers to source products directly from manufacturers swiftly, ensuring efficient inventory management and operational effectiveness.

ShopKirana operates a B2B commerce platform that specializes in technology and supply chain innovations to support retailers throughout India. Their core offerings comprise a user-friendly retailer app for online ordering, delivery, and payment solutions, aimed at streamlining the procurement process for small shops in tier II cities, which represent over 90% of India's retail market. The platform enables retailers to source products directly from manufacturers swiftly, ensuring efficient inventory management and operational effectiveness.

## Funding rounds

- Series C, Jan 25, 2022, $30M — Info Edge (India) Limited, Incubate Fund, Bikaji Foods International Limited, Oman India Joint Investment Fund Management Company, Trifecta Capital, Sixth Sense Ventures, Akatsuki Ventures, NB Ventures, Gunosy Capital, 100Unicorns, Ajanta LLP
- Series B, Aug 16, 2019, $10M — Better Capital, Info Edge (India) Limited, Incubate Fund, Akatsuki Ventures, NPTK Emerging Asia Fund
- Series A, Nov 27, 2018, $2M — Better Capital, Info Edge (India) Limited, Incubate Fund, Akatsuki Ventures
- Seed, Oct 16, 2015, $0.5M — Incubate Fund, Lead Invest, Trifecta Venture

## Investors

- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Seed, Series A, Series B, Series C
- Lead Invest (https://capitalatlas.ai/funds/lead-invest) — Seed
- Trifecta Venture — Seed
- Better Capital — Series A, Series B
- Info Edge (India) Limited — Series A, Series B, Series C
- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Series A, Series B, Series C
- NPTK Emerging Asia Fund — Series B
- Bikaji Foods International Limited — Series C
- Oman India Joint Investment Fund Management Company (https://capitalatlas.ai/funds/oman-india-joint-investment-fund-management-company) — Series C
- Trifecta Capital (https://capitalatlas.ai/funds/trifecta-capital) — Series C
- Sixth Sense Ventures (https://capitalatlas.ai/funds/sixth-sense-ventures) — Series C
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Series C
- Gunosy Capital (https://capitalatlas.ai/funds/gunosy-capital) — Series C
- 100Unicorns (https://capitalatlas.ai/funds/100unicorns) — Series C
- Ajanta LLP — Series C