# ShopKick

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopkick

- Industry: Internet
- Headquarters: Redwood City, US
- Website: www.shopkick.com
- Total disclosed funding: $18M
- Latest round: Series B (Jul 15, 2010)
- Investors on record: 4

## About

ShopKick, Inc. is a mobile application platform that incentivizes users through rewards for engaging in shopping activities, enhancing consumer interaction with retail brands and driving foot traffic to stores.ShopKick, Inc. was founded in 2009 and is headquartered in Redwood City, US. The company operates a mobile application that allows users to earn rewards for various shopping behaviors. In June 2019, Trax Technology Solutions Pte. Ltd. acquired ShopKick for USD 200 mn from SK Planet. The CEO, David Fisch, has been instrumental in driving the company's vision forward.Shopkick operates a rewards-based mobile application that incentivizes users to engage in various shopping behaviors, including scanning products, uploading receipts, and shopping online. Users accumulate points, known as "kicks," which can be redeemed for gift cards from popular retailers such as Amazon, Starbucks, and Target. The platform mainly targets consumers shopping at major retail chains like Target, Walmart, and CVS. By promoting a seamless user experience, Shopkick facilitates increased foot traffic to partner stores and helps introduce users to new products during their shopping trips.Shopkick generates revenue through partnerships with retailers and brands that benefit from increased foot traffic and enhanced customer engagement. These partnerships involve brands offering "kicks" as incentives for users to purchase specific products, which drives sales and boosts brand visibility. The company operates on a model where brands pay for exposure and engagement, establishing a mutually beneficial environment for users and retail partners.Following the acquisition by Trax Technology Solutions Pte. Ltd. in June 2019, ShopKick's strategy focuses on digitizing the physical retail world and enhancing the connection between mobile and physical shopping environments. Recent funding will be utilized to further develop the platform's capabilities and expand its reach into new markets. Specific plans for new product launches or geographic expansions have not been disclosed at this time.

## Funding rounds

- Series B, Jul 15, 2010, $15M — Kleiner Perkins, Greylock Partners, SV Angel, Citi Growth Ventures & Innovation Group
- Series A, Jul 14, 2009, $2.5M — Kleiner Perkins, SV Angel, Citi Growth Ventures & Innovation Group

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A, Series B
- Citi Growth Ventures & Innovation Group — Series A, Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B