# Shopetti

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shopetti

- Industry: Marketing/Advertising
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.shopetti.com
- Latest round: Seed (Apr 24, 2012)
- Investors on record: 1

## About

Shopetti is a financial services platform that specializes in binary options trading. It provides users with the ability to trade on commodities, currencies, and asset classes with a focus on gold.Shopetti operates in the financial services sector, offering a trading platform for binary options. Founded in Tel Aviv-Yafo, Israel, it has undergone various strategic developments. The company received SEED funding from Microsoft Ventures in April 2012, although financial terms were not disclosed. The firm has conducted one deal to date, with the most recent deal occurring on April 24, 2012.Shopetti primarily offers binary options trading services, concentrating on commodities, currencies, and various asset classes, particularly gold. The platform allows traders to engage in binary options, which are structured to enable profit from market movements within defined timeframes, ranging from 60 seconds to several weeks. Users select underlying assets such as gold or currency pairs and place trades based on their predictions of price movements, catering to a diverse clientele including retail investors and trading enthusiasts. Shopetti Finance operates across multiple regions, including North America, Europe, and parts of Asia, providing accessible trading opportunities in the binary options market.Shopetti generates revenue through transactions related to binary options trading. Clients pay for the opportunity to speculate on price movements of various assets. The trading model involves straightforward pricing where clients risk a specific amount per trade, with returns calculated based on predetermined payout percentages. For instance, a trader may risk USD 100 on a binary option with a payout of 70% upon a successful prediction, thus earning a total return of USD 170, including the initial stake. This direct-to-consumer revenue model allows for a clear understanding of costs and rewards associated with each trade.Shopetti plans to leverage its recent SEED funding from Microsoft Ventures to enhance its platform and explore new products aimed at increasing user engagement and market penetration. Specific product developments are underway, although no release dates have been disclosed. The company also aims to expand into additional markets, focusing on regions in Asia and Europe by 2024, enhancing its global footprint and offering tailored services for local traders. The funding will be utilized to support these initiatives and develop new features that align with customer needs.

## Funding rounds

- Seed, Apr 24, 2012 — M12

## Investors

- M12 (https://capitalatlas.ai/funds/m12) — Seed