# Shop My Shelf

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shop-my-shelf

- Industry: Software
- Headquarters: Holden, US
- Website: https://shopmy.us
- Total disclosed funding: $161M
- Latest round: Series B (Oct 22, 2025)
- Investors on record: 7

## About

Founded in 2020 and based in Massachusetts, US, Shop My Shelf, Inc. operates as a developer of a platform that lets brands and creators promote. The company was founded by Chris Tinsley, Harry Rein, and Tiffany Lopinsky, three Harvard technologist graduates. The company operates as a platform that aggregates product recommendations and direct links to commissionable products. In October 2025, Shop My Shelf, Inc. raised USD 70 million in series B funding led by new investor Avenir Growth Capital, with participation from retuning investors Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. Individual investors also participated in this round.

## Funding rounds

- Series B, Oct 22, 2025, $70M — Menlo Ventures, Bain Capital, Bessemer Venture Partners, Avenir Growth Capital
- Series B, Dec 23, 2024, $73M — Menlo Ventures, Bessemer Venture Partners, Inspired Capital, AlleyCorp, Bain Capital Ventures
- Series A, Mar 14, 2024, $19M — Inspired Capital, AlleyCorp

## Investors

- Inspired Capital (https://capitalatlas.ai/funds/inspired-capital) — Series A, Series B
- AlleyCorp — Series A, Series B
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series B
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series B
- Bain Capital Ventures — Series B
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B
- Avenir Growth Capital (https://capitalatlas.ai/funds/avenir-growth-capital) — Series B